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- End-to-end tech through its ownership of Bet.Works.
- Friend-focused features offer above-average user engagement.
- In-house odds sometimes offer mispriced lines.
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Bally Bet Review
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Bally Bet Underscoreg Summary
Are you a fan of pinball and familiar with the Bally brand? If so, you may be wondering if the revered flipper game specialist is worth your time when it comes to its sports betting product.
While the Bally Bet sportsbook experience offers some positives, such as a robust social community and unique in-house odds thanks to its proprietary technology, there are also areas that could use improvement. These include expanding the sports menu, enhancing the desktop design, and increasing the bonuses and promotions available.
Let’s take a closer look at Bally Bet and explore why it fails to distinguish itself from the saturated market of sports betting sites.
Bally Bet Quick Facts
| Rating | C |
| Founded | 2004 |
| # of States | 8 |
| Casino | ❌ No |
| ₿ Cryptocurrency | ❌ No |
| Mobile Apps | ✅ Yes (iOS, Android) |
Bally Bet Locations
Online sports betting with Bally Bet is currently accessible in the following states:
Sports Leagues to Bet On
Bally Bet hits a homerun when it comes to covering the main competitions that interest U.S. sports bettors, but those seeking a wider range of sports options may be left wanting. Let’s take a closer look at how Bally Bet performs in the Big Six leagues:
NFL Betting
Failing to succeed in NFL betting could hinder your future in the U.S., but Bally Bet offers a wide range of markets for every regular-season and playoff game to help bettors excel. I appreciate that Bally Bet highlights unique markets such as the highest- and lowest-scoring teams of the week, which not every major sportsbook offers.
College Football
While Bally Bet offers college football betting options, those looking for a wide range of markets may prefer FanDuel, Caesars, or other leading sportsbooks. Typically, Bally Bet provides around a dozen betting opportunities for most regular-season games, with slightly more options available for high-profile FBS matchups.
NBA Betting
Bally Bet provides a satisfactory range of pre-game and in-game betting options for NBA fans who enjoy a little wagering. However, I believe there is room for improvement in terms of the number of markets available per game, especially when it comes to player props, which are becoming increasingly popular. Overall, Bally Bet does a decent job in this area, but there is still room for growth.
College Basketball
Just as NCAA football fans may feel unsatisfied, bettors who love college basketball may also find themselves wanting more from Bally Bet’s nightly NCAA hoops markets. When compared to competitors like DraftKings and BetMGM, Bally Bet’s offerings are lacking. This is especially noticeable during March Madness, where Bally Bet falls behind in providing a wide range of markets for bettors to enjoy.
NHL Betting
For those interested in NHL betting, it’s important to compare different options. Bally Bet offers player props menus, but they may not be available until just before the game or may not be visible at all. They do have a strong “First Goal-Scorer” prop for many games, but not much else. With the growing popularity of hockey betting in the U.S., it’s possible that Bally Bet will improve in this area.
MLB Betting ⚾
Baseball bettors using Bally Bet often find themselves hearing the same feedback: while there are some popular secondary markets available, they are not as plentiful as other sportsbooks. The odds on these markets could also be improved, with most two-way plays having a vig as low as 40 cents. A recommendation for Bally Bet would be to focus on offering more markets across all major sports.
Other Sports Leagues ⚽
Bally Bet lacks in both the number of markets for main sports and offers a significantly smaller selection of secondary sports compared to its competitors.
Users of Bally Bet can place bets on a variety of sports including CFL, golf, soccer, tennis, MMA, boxing, auto racing, international baseball and basketball, table tennis, and the WNBA. Additionally, there are some “specials” bets offered for high-profile games, although the selection is limited.
Online Betting Experience
Bally Bet offers user-friendly desktop and mobile apps that are easy to navigate. The interface is clean and free of overwhelming promotions or irrelevant contests, making it a more pleasant experience compared to other sportsbook layouts.
Website Experience
Regrettably, although Bally Bet excels in user-friendliness for beginners, it falls short in displaying odds on the site. The odds are unusually small compared to other sportsbooks, as shown in the image above. This lack of readability is unacceptable and deters players of all experience levels.
Mobile Betting and Betting App
Fortunately, the odds shown on mobile are much easier to understand – and that’s just one of the advantages of using the app. Players also have convenient access to the site’s social tools and bet tracking services, which I will discuss further in the review.
The desktop and app versions both meet industry standards for responsiveness, with smooth transitions between screens and minimal lag. However, the live betting experience falls short of expectations (more details to follow).
Live Betting
Live betting, as well as in-game props for all major sports, can be accessed through Bally Bet. Currently, the live betting feature is not up to par and will need to be improved as the platform continues to develop.
There is currently no live streaming available, but this could change in the future. Bally’s recently acquired naming rights in a 10-year deal in March 2021 for all Sinclair Regional Sports Networks that were previously branded with the FOX Sports Networks name.
Casino, Poker, & Other Gaming Options
Currently, the Bally Bet app does not provide iGaming or casino options in the United States. However, this may change following its acquisition of Gamesys Group, a prominent global online gaming operator. Currently, Bally Bet does not operate in any state with online casino legislation.
Bally Bet History
Bally’s Corporation, based in Providence, Rhode Island, specializes in gaming, betting, and interactive entertainment.
In 2020, Twin River Worldwide Holdings, a casino operator, bought the Bally’s name from Caesars Entertainment for $20 million and changed their own name to Bally’s. In March 2021, Sinclair Broadcast Group and Bally’s Corporation revealed that their regional sports networks would now be known as Bally Sports. Bally’s secured naming rights for all Sinclair RSNs in a 10-year agreement, taking over from the FOX Sports Networks name as part of their partnership.
In October 2021, Bally’s successfully acquired Gamesys Group for $2.7 billion, solidifying its position as a top global online gaming operator based in the UK. These strategic moves are key in Bally’s transformation into a top-tier, data-driven gaming company on a global scale.
By merging Bally’s and Gamesys’ player databases and technologies, Bally’s now has access to one of the largest collections of omni-channel cross-selling possibilities. This includes in-person gaming, online sports betting, daily fantasy sports, iCasino, poker, bingo, and free-to-play games. With the addition of Bally Interactive and a media partnership with Sinclair Broadcast Group, the company is well-positioned to capitalize on substantial growth opportunities in the U.S. online entertainment and sports betting markets.
In October 2021, Bally’s announced its acquisition of Degree 53, an iGaming innovation studio headquartered in Manchester. Degree 53’s notable clients include Penn National Gaming, Betfred, Scientific Games, and FDJ Gaming Solutions.
Bally’s Corporation ($BALY) announced a record-breaking revenue of $314.8 million for Q3 2021 in November 2021, marking a significant 170% increase from the previous year with a surge of $198.2 million.
Customer Ratings & Reputation
Bally Bet has received mixed reviews on the app store, with a cumulative score of 3.7 on the App Store and a slightly higher score of 4.2 on Google Play. Despite the limited number of reviews, the feedback has not been very favorable for the app.
However, it is worth noting that Bally Bet does have some redeeming qualities.
At Bally Bet, you will discover a distinctive concept that combines social media with betting through the friend feature. By following your friends, you can access various features such as sharing and discussing wagers on your social feed, teasing your friend’s “lock of the night,” and celebrating victories with your betting community.
You can easily incorporate your friends’ bets into your betting slip and compete against them in custom leagues for bragging rights on the interactive betting platform. Your profile will also showcase your betting achievements, including your largest wins, longest winning streaks, biggest underdog victories, and other valuable information.
Customer Service
Bally Bet provides standard customer service options typically found in major sportsbooks. In our testing, we posed as new bettors seeking to create an account and found the customer service to be prompt and of high quality, exceeding expectations.
The sportsbook provides live chat support and an FAQ section on its contact pages tailored to each state.
Bally Bet Contact
- 24/7 Live Chat
- Email: [email protected]
- Phone: 844-844-3BET
- Twitter: @BallyBetSupport
Bally Bet Legal Betting
In regions where it is legal to operate, Bally Bet is monitored by individual state gaming regulators.
Responsible Gambling
In most states, the legal age for sports betting is 21 or older, subject to regional regulations. It is important to gamble responsibly. Bally Bet ensures compliance with the rules set by regulatory authorities in the states where it conducts operations.
Below are some resources that can assist you in practicing responsible gambling.
- National Council on Problem Gambling (NCPG): The NCPG has over 50 years of experience assisting people and families affected by problem gambling. You can call or text them (1-800-522-4700) or join their 24/7 Live Chat.
- Center for Problem Gambling: The Center has been funded by the New York State Office of Alcoholism and Substance Abuse Services (OASAS) since 1996. They are committed to serving anyone affected by a gambling addiction. Treatment is confidential and provided regardless of a person’s ability to pay. Their gambling counselors have significant experience working with problem gambling and include therapists who are Nationally Certified Gambling Counselors.
- BeGambleAware.org: Offers free, confidential help and support to anyone worried about gambling for themselves or others.
- Gambling Therapy: A global service provided by Gordon Moody offering free emotional support and advice to anyone affected by gambling.
Why Choose Bally Bet?
Competition in the sports betting industry is intense, making it crucial to set your product apart. Bally Bet stands out with its user-friendly interface that avoids overwhelming new players with bright colors or aggressive promotions.
Bally Bet stands out for its user-friendly interface, featuring a convenient left-side menu for quick access to different betting markets. The simplistic layout prioritizes functionality over flashy design. Additionally, the app offers a unique social component and in-app bet tracking service with trophies, further enhancing the overall user experience.
Still, Bally Bet has a long way to go to earn mention alongside the top sportsbooks in the industry. The quality of odds could be better, as could the selection of sports (and markets within major competitions). If Bally Bet can catch up to the competition here, it could very well be one of the most immersive sports betting apps in the U.S.
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