UK Sports Betting & Best Underscoregs July 2024
The top online sportsbooks in the UK as per our rankings.
Best legal online U.K. sportsbooks
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Boom Fantasy Review
Boom Fantasy is a DFS platform that began its US operations in 2015. This New York-based betting platform lets you get started with a $100 welcome bonus by entering the Boom promo code.
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ThriveFantasy Review
Thrive Fantasy is a daily fantasy sports (DFS) platform launched in 2016. The NY-based operator offers a unique DFS experience, focusing on player props instead of setting salary caps for player drafts.
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Those under the age of 18 should not participate in gambling activities. If you or someone you know is struggling with gambling addiction, please seek help from BeGambleAware.org or contact the National Gambling Helpline at 0808 8020 133 for assistance. Play responsibly.
Quick links On this page
- Best legal online U.K. sportsbooks
- UK Sports Betting Quick Facts
- How We Rate and Review Underscoregs
- Best Underscoregs for UK Bettors
- Best Underscoreg for Promos
- Best Betting App
- Best Underscoreg for Football
- Best Underscoreg for Live Betting
- Underscoreg with Best Odds
- UK Legal Sports Betting History
- Underscoregs by category
- Best Underscoregs in Other Regions
- Best UK Underscoregs FAQs
UK Sports Betting Quick Facts
| # of UK Betting Shops | 3,888 |
| % of Brits Who Have Gambled | 43% |
| Average Spend Per Person | £2.60/week (£135.20/year) |
| % of Men Who Bet on Sports | 45% |
| ⚽ % of Women Who Bet on Sports | 23% |
| Annual Gross Gambling Yield (2020) | £2.4 billion |
How We Rate and Review Underscoregs
We always prioritize thoroughness in our process of identifying the top sportsbooks in the industry. We go through the entire process of creating accounts, engaging with customer service, depositing funds, exploring the website, placing bets, and requesting withdrawals. This hands-on approach provides us with direct insight into the level of customer service provided by each sportsbook.
We make sure to validate our findings by consulting with trusted colleagues and the community of almost 500,000 sports bettors who use our Underscoreg Review Forum.
After finishing our research, we evaluate and rate a site. This evaluation is continuous, as a sportsbook may be downgraded if it fails to meet our high standards. Conversely, a sportsbook can be upgraded, but only if it consistently shows significant improvement over an extended period.
Most upgrades or downgrades are based on bonus offers, customer service performance, and changes in a sportsbook’s bet limit policy.
In short, we only endorse sites that we have personally played on. We have also tried out sites that we do not recommend, and can definitively advise against using them.
The sportsbooks listed on our top sportsbooks list are guaranteed to be safe and reliable, as we have personally vetted each one. You can trust our stamp of approval when choosing an online sportsbook, giving you the confidence you need when signing up.
To learn more about the standards we follow in creating our content, please refer to our Editorial Policy.
Best Underscoregs for UK Bettors
These are the top sportsbooks in the UK:
| Bookie | Known for |
|---|---|
| William Hill | Fast payouts |
| LadBrokes | Big name |
| Matchbook | Favourable odds |
| Coral | Extensive betting markets |
| Betfair | Set your own odds |
| Sportingbet | Well-established |
| Smarkets | Great reputation |
| Betfred | Global betting experience |
| 888sport | In-play betting |
Here are additional details about our top picks for UK sportsbooks:
Betfair
Betfair is known as one of the top sports betting sites globally, offering a wide range of options including casino games, slots, and an exciting live casino. However, the main attraction is the sportsbook.
Betfair provides odds on a wide variety of sports, appealing to a global audience. It is particularly popular among sports enthusiasts in the UK, offering competitive odds on beloved British sports.
When you visit the sportsbook, you will discover attractive odds on a wide range of sports including football, rugby, cricket, snooker, and tennis. Additionally, there are markets available for virtual sports and special bets for major world events and highly anticipated global tournaments.
Ladbrokes
Ladbrokes is renowned as one of the top sports betting companies in the UK, with a century-long history of excellence. Its strong reputation has made it the go-to choice for many UK sports fans when placing their bets.
The Ladbrokes sportsbook offers competitive odds on a wide variety of sports, available both online and in their numerous betting shops. With 2,700 locations across the UK, Ladbrokes is one of the most prominent sportsbooks on high streets nationwide.
Ladbrokes offers a wide variety of betting options for sports fans, including games, matches, and tournaments. While it is most famous for its association with horse racing, fans also turn to Ladbrokes for odds on greyhound racing, as well as popular sports such as football, tennis, cricket, and athletics.
Paddy Power
Although Paddy Power is a newcomer to the UK sports betting industry, it has quickly risen to become one of the most prominent players in the field.
Established in the 1980s, Paddy Power swiftly rose to prominence as a leading provider of sports betting services in the UK. Today, it is a highly favored option among British sports enthusiasts.
Paddy Power provides odds on a wide variety of sports, including football, horse racing, snooker, and golf. The sportsbook is famous for its attractive promotions, making it a top choice for those who enjoy live betting and cashing out at the most opportune time.
Paddy Power is a popular destination for players not only for its extensive sportsbook, but also for its diverse range of offerings. In addition to the sportsbook, the site features a full online casino with slots, live casino games, and daily jackpots waiting to be explored.
Best Underscoreg for Promos
Paddy Power
Paddy Power quickly gained popularity in the UK and beyond due to its consistently outstanding service for players, whatever their betting preferences may be.
The appeal of this site can be attributed to the incredibly imaginative and alluring promotions offered by the Paddy Power team. It’s a must-see for those seeking to score big wins and make the most of some great deals.
Paddy Power is widely recognized for its generous welcome bonuses, which consistently rank among the best in the UK. Although there are playthrough requirements, they are typically more forgiving than others in the industry.
Additionally, Paddy Power provides existing customers with various promotions and offers, such as free spins at the casino and cash back deals. Customers can also receive refunds on their stakes if they do not win on their first attempt. Furthermore, if a horse places well but does not win, the sportsbook will reimburse customers with a free bet.
Best Betting App
888sport
888sport is a widely favored sportsbook, with its impressive app being a major draw. Tailored for mobile users, 888sport is a sleek and visually appealing platform that excels in providing a top-notch user experience.
You can easily download the 888sport app on both Android and Apple devices from the Apple Store or Google Play Store.
Just a quick look at some recent player reviews is all it takes to understand why this sportsbook is leading the way in mobile sports betting.
Players frequently commend the user-friendly nature of the 888sport app, along with its quick and intuitive navigation features. Ideal for those who enjoy placing spontaneous bets while on the move, the app offers all necessary account functions for a seamless gaming experience.
Best Underscoreg for Football
William Hill
William Hill is renowned for offering the largest variety of football markets for fans. After examining the football betting options at various popular sportsbooks, we consistently found that William Hill outperformed the competition in terms of selection.
William Hill, a leading bookmaker, provides an extensive selection of over 14,000 football markets, surpassing many competitors including Ladbrokes, Bet365, and Paddy Power. The odds offered are consistently competitive, and customers can enjoy the flexibility of betting in-play and cashing out at their convenience.
William Hill offers a wide range of sports betting options, including basketball, rugby, and cricket, in addition to football. With competitive odds and markets, it is recognized as one of the top cricket betting sites available.
Best Underscoreg for Live Betting
Bet365
In recent years, live betting has surged in popularity, becoming a staple feature at all reputable UK sportsbooks. Among these, bet365 stands out as a top performer when it comes to in-play betting options.
There is a wide variety of sports available for live betting at bet365, ranging from popular games to more niche options. Players can expect to find numerous markets to choose from at any given time.
Bet365 offers highly competitive odds on a wide range of live betting markets, making it a great option for those looking to maximize their involvement in the live action.
Underscoreg with Best Odds
Betfair
In the UK, players have a plethora of options to choose from, but the burning question remains: which sportsbook provides the most favorable odds? Our team has discovered that Betfair consistently ranks as the top choice for odds. Betfair offers highly competitive odds across a wide variety of sports, catering to both popular global games and more niche matches that may not attract as much attention.
Betfair is renowned for providing Best Odds Guaranteed (BOG) on all UK and Irish Horse Racing and greyhounds singles bets, beginning at 8am on race day. Whether your preference is for horse racing or greyhounds, you can always count on Betfair to offer competitive and equitable odds.
UK Legal Sports Betting History
Sports betting in the UK is now legal and fully regulated, but this was not always the case. It was only in recent years that regulatory bodies were put in place to oversee the industry.
In response to criminal activity in sports betting, UK lawmakers in 1968 mandated that all gambling venues obtain licenses in order to operate legally. This new requirement ensured that any establishment accepting bets was fully licensed.
The Gaming Board for Great Britain was established in 1968 by an act of legislation, eventually evolving into the UK Gambling Commission.
Licensing regulations in the sports betting industry have adapted to changes over time, ensuring that sports betting in the UK is closely monitored and regulated to protect the safety and security of players, regardless of their chosen bets.
Sports Betting Regulatory Bodies
The Gambling Commission is a crucial regulatory body in the UK, overseeing all forms of gambling in the country. As an executive non-departmental public body of the UK Government, it holds full responsibility for regulating sports betting and other gambling activities. Additionally, the commission supervises laws related to gaming and gambling in the UK.
The Financial Conduct Authority plays a significant role in regulating certain aspects of gambling in the UK. Despite being a financial regulatory body, it operates independently from the UK Government. One area in which the Financial Conduct Authority is particularly involved is the regulation of spread betting, which involves making speculative bets on the prices of stocks and other financial instruments.
Underscoregs by category
Best Underscoregs in Other Regions
If you reside outside the UK, you can discover leading online sportsbooks from various other areas right here.
US
Canada
Top Underscoregs in Canada (excluding Ontario)
Top Sports Betting Websites in Canada
Best UK Underscoregs FAQs
What are the best online sportsbooks in the UK?
Only a select few online sportsbooks have earned top ratings in our comprehensive guide. Among them are Ladbrokes, Betfair, William Hill, bet365, and Paddy Power. For those who prefer playing on an app, consider checking out the top-rated sportsbook app from 888sport.
How can I find out more about UK sportsbooks?
For a more in-depth analysis of why our top UK sportsbooks stand out from the rest, check out our reviews.
We have thoroughly examined the top sportsbooks in the UK to provide you with information on the most thrilling sites to explore as well as those to steer clear of. Take a look at our research team’s most recent reviews for more details.
Why do odds vary between different UK online sportsbooks?
Underscoregs are constantly seeking to attract players with appealing odds, but it is uncommon to find uniform odds across all sportsbooks. This is due to the varying perspectives of different sportsbooks on how games may unfold.
Occasionally, sportsbooks choose to provide better odds than their competitors in order to draw in a larger number of players.
How do I deposit funds at a sportsbook in the UK?
Leading sports betting sites in the UK typically offer a variety of deposit and withdrawal methods to streamline the process for players.
Usually you’ll be able to choose from a range of deposit options, including card, bank transfer and PayPal. Some sites also accept a number of different digital wallets, and others provide the option to deposit and withdraw using cryptocurrency.
