Fanatics Underscoreg Review

Fanatics Underscoreg Summary

Fanatics, a renowned brand in the sports industry for many years, has been providing official merchandise for all major North American leagues. They are now expanding into the sports betting market, utilizing their strong brand presence.

After originally trademarking the name “BetFanatics,” the company decided to go with the simpler name Fanatics Underscoreg. To prepare for their shift from apparel to sports betting, they have hired former FanDuel CEO Matt King and former Action Network COO Ari Borod.

Although other sportsbooks have been licensed and regulated for many years, Fanatics is a newcomer to the industry. King was just brought on board in 2021, and CEO Michael Rubin stated that he anticipates the sportsbook won’t be launched until at least early 2023.

By mid-2023, the outlook is becoming more defined. Following several weeks of beta testing, Fanatics Underscoreg officially launched in Tennessee and Ohio on May 1, 2023.

In May 2023, Fanatics revealed plans to acquire PointBet’s US business pending approval from regulators and shareholders. The completion of this deal is expected to greatly enhance Fanatic’s presence in the sports betting sector.

Fanatics established partnerships with the Washington Commanders and the University of Maryland in Maryland. They launched a physical retail sportsbook at FedEx Field in January 2023 and introduced their online betting app in the state on June 1, 2023.

Fanatics recently began operations in Massachusetts, linking its online betting license to Plainridge Park Casino. On May 25, 2023, Fanatics distributed app download codes to existing customers in their apparel database in MA. Following beta testing, they anticipate a complete launch in Massachusetts in June 2023.

Fanatics was fully launched in eight states, including the newly legalized Kentucky, by early December 2023. By May 2024, it would expand to 12 more states, totaling 21: Arizona, Connecticut, Illinois, Iowa, Indiana, Kansas, Michigan, New Jersey, New York, North Carolina, Pennsylvania, Vermont, and Wyoming.

Fanatics Underscoreg Quick Facts

Fanatics Underscoreg Locations

Fanatics Underscoreg initially operated solely online in Tennessee and Ohio before opening a physical location in Maryland. On June 1, 2023, they launched their online betting operations in Maryland. Following Fanatics’ acquisition of PointsBet’s North American business, the platform has experienced significant growth and expansion.

Fanatics is now legally permitted and accessible in the following 21 states:

• Arizona
• Colorado
• Connecticut
• Illinois
• Indiana
• Iowa
• Kansas
• Kentucky
• Maryland
• Massachusetts
• Michigan
• New Jersey
• New York
• North Carolina
• Ohio
• Pennsylvania
• Tennessee
• Vermont
• Virginia
• West Virginia
• Wyoming

Fanatics made an unsuccessful attempt to obtain an operating license in New York before ultimately acquiring it through the PointsBet deal, enabling them to rebrand and begin operations in the state.

Fanatics executives aimed to have the new sportsbook regulated and licensed in 12 states by the start of the 2023 NFL season in September. Although they did not reach that target, they continued to push for expansion. By May 2024, Fanatics had launched in Wyoming, bringing their availability to 21 states and completing the re-branding of all PointsBet instances.

Fanatics was among the first North Carolina sports betting apps to debut on March 11, 2024, marking the beginning of NC sports betting. With a plethora of North Carolina sportsbook promotions available in this expansive state, users are encouraged to make the most of them.

Sports Leagues to Bet On

Fanatics, with its strong ties to North American sports through its apparel business, has expanded into the sports betting world by offering a wide range of major professional and college sports, international soccer, and niche betting markets. The company is well-positioned to challenge the industry’s top players.

NFL Betting

Fanatics prioritized the NFL as they launched due to their strong ties to the league’s merchandising market. The brand’s focus on variety and unique apparel has carried over to their sports betting product.

NBA Betting

Fanatics is the official e-commerce partner of the NBA and offers a variety of betting options for basketball fans on their sportsbook platform.

College Football

Fans of college football have been using the Fanatics platform for years to purchase their favorite jerseys, hats, and accessories. Now, they can also place bets on NCAA football through the new Fanatics Underscoreg mobile app. Despite just being launched, Fanatics already offers a wide range of betting options for college football.

College Basketball

Every sportsbook must have bets for college basketball to be complete. The NCAA tournament presents a great opportunity for cross-promotion between betting and apparel, as well as the potential for exciting boosts and bonuses during March Madness.

NHL Betting

Fanatics already has a successful partnership with the NHL for apparel, and now they are bringing that exclusive access to the sportsbook industry as well. In their sportsbook, you will find a wide range of markets for both games and players.

MLB Betting ⚾

In 2019, Fanatics and the MLB formed an official partnership. Over the past few years, they have extensively studied the league to gain a deep understanding of it. Fanatics can now utilize its extensive MLB expertise in its sportsbook venture, providing bettors with a satisfying and enjoyable betting experience.

Other Sports Leagues ⚽

In addition to their well-known partnerships with major sports leagues, Fanatics has also established connections in niche sports markets. They have secured apparel deals with MLS, NASCAR, golf, and WWE, all of which can be found in the Fanatics Underscoreg collection.

Online Betting Experience

Fanatics has extensive experience developing mobile apps for their apparel business, which has seamlessly translated to their new betting app. Although the online wagering experience is still in its early stages, beta testers have already commended the app for its sleek appearance, user-friendly design, and simplicity.

Website Experience

Fanatics has currently only released its sportsbook as a mobile app. Given the company’s extensive background as an online e-commerce leader, we anticipate that this will soon evolve.

According to reports, Fanatics initially considered partnering with Tipico before ultimately acquiring PointsBet. It is anticipated that they will leverage this new acquisition to expedite the launch of their sportsbook website. Given Fanatics’ background in online commerce, the user experience on their website is expected to be exceptional.

Mobile Betting and Betting App

The Fanatics Sportbook app is accessible on both iOS and Android devices, utilizing software and source code from Amelco, a reputable provider of sports betting technology. Amelco’s software is also used in popular betting apps such as FOX Bet, PlayUp, and WynnBET.

With Fanatics’ extensive knowledge in mobile app development and Amelco’s cutting-edge technology, the Fanatics Underscoreg app is poised to become one of the most seamless mobile betting platforms available.

Sign-Up Bonus

Similar to most online sportsbooks, Fanatics is offering a sign-up bonus of up to $1,000 in bonus bets (5 x $200) for new players. No promo code is required to claim this bonus, which is spread out over a five-day period. Be sure to review the terms and conditions of the offer for full details.

FanCash Rewards Program

Fanatics has introduced a loyalty program called FanCash for their merchandise lines, and they are now extending it to their new sportsbook. When the sportsbook launches, bettors will receive a portion of their wagers back in FanCash.

• 1% FanCash for every $1 wagered on a straight bet
• 3% FanCash for every $1 wagered on a parlay
• 5% FanCash for every $1 wagered on a same-game parlay

FanCash can be redeemed for bonus bets or merchandise.

Live Betting ⛳

Any reputable sportsbook will have a live betting platform available. Fanatics Underscoreg wasted no time in adding this feature following their successful soft launches in Tennessee, Ohio, Massachusetts, and Maryland.

Key Features

As the Fanatics Underscoreg app continues to grow its customer base, we anticipate that they will continuously add important features. Once the app is accessible to a wider audience, it should include the following attributes for their sportsbook:

• Free live streaming
• Casino and poker offerings
• Expanded FanCash rewards program

Deposit and Withdrawal Options

The deposit and withdrawal methods for Fanatics Underscoreg differ based on the state in which you are playing. Options for deposits include bank transfer, Apple Pay, and wire transfer.

For withdrawals, you have the option to select either a bank transfer, wire transfer, or receive a mailed check. Fanatics offers a “Withdrawal Tracker” feature to keep you informed on the progress of your cash-out process, providing a clearer timeline for when you can expect to receive your funds.

Casino, Poker, & Other Gaming Options

The beta version of the app currently does not offer any casino, poker, or other gaming options. Fanatics is currently prioritizing sports betting exclusively.

Nevertheless, the original trademark filing for BetFanatics included language pertaining to other gaming types. PointsBet already offers casino games and poker in certain areas, and it is anticipated that Fanatics will eventually expand their online betting business to include these options as well.

Fanatics History

In 1995, brothers Alan and Mitch Trager established Fanatics as an e-commerce company with a sole sports merchandising site in Jacksonville, Florida. Concurrently, Mitch Ruben created Global Sports Incorporated, eventually rebranded as GSI Commerce. In 2011, GSI purchased Fanatics for roughly $277 million, merging the two companies into one.

After being acquired by eBay for $2.4 billion following the merger, GSI set the stage for Fanatics’ future expansion. In the following years, Fanatics formed merchandising collaborations with all major sports leagues in North America. Recently, Fanatics ventured into the digital realm with Candy Digital, their NFT marketplace. Currently, they are focusing on the growing sports betting industry as their next target for growth.

Bringing King and Borod on board will greatly enhance their chances of success in the online betting industry. With their expertise combined, Fanatics Underscoreg is poised to become a top player in the online sports betting market.

Fanatics Timeline

As of May 30, 2024, Fanatics has officially launched in Wyoming, making it legal and accessible in a total of 21 states.

On May 7, 2024, Fanatics officially launches in New Jersey, finalizing its acquisition of PointsBet’s U.S. operations and expanding its presence to a total of 20 legal states.

On April 5, 2024, Fanatics expands its operations to Illinois, marking its presence in a total of 19 legal states. This milestone follows the recent additions of Arizona and Kansas to the list of states where Fanatics is legally operating.

On March 11, 2024, Fanatics launched in North Carolina for the first time as part of a Day One debut in the newly regulated state.

Beginning March 1, 2024, North Carolina residents can now pre-register for Fanatics ahead of the launch of legal online sports betting in the state on March 11, 2024.

On February 29, 2024, Fanatics formally debuts in New York after navigating through bureaucratic hurdles to acquire PointsBet’s former betting license in the state. Just two days prior, Fanatics also made its debut in Indiana, expanding its presence to a total of 15 legal states.

On February 25, 2024, Fanatics debuts in Michigan, with plans to expand to Indiana and New York in the next few weeks.

As of February 8, 2024, Fanatics has expanded its legal presence to a dozen states nationwide, including recent launches in Connecticut and Iowa.

On January 22, 2024, Fanatics officially launches in Pennsylvania, marking their tenth state where they are now legally licensed to operate.

On January 11, 2024, Fanatics debuted in Vermont coinciding with the state’s inaugural day of legalized sports betting.

On December 19, 2023, Fanatics is officially announced as the new operator replacing SugarRush in Connecticut, making it the third legal sportsbook alongside FanDuel and DraftKings in the state.

On December 4, 2023, Fanatics debuts its sportsbook platform in Colorado, marking its eighth location.

On November 21, 2023, Virginia officially joins Fanatics as its seventh active online location.

On November 16, 2023, Fanatics Underscoreg makes its official debut in the West Virginia sports betting market.

On September 28, 2023, Fanatics joins the ranks of the “original seven” sportsbooks to launch on the inaugural day of legalized online sports betting in Kentucky.

On June 1, 2023, Fanatics officially introduces its online betting app in Maryland, marking the tenth legal online sportsbook available in the state. The retail store at FedEx Field continues to operate.

On May 25, 2023, Fanatics introduced a beta version of their online betting application in Massachusetts. Only customers who are already registered in their Massachusetts merchandise and apparel database will receive an email invitation to test out Fanatics Underscoreg.

On May 23, 2023, New York officials are reevaluating the Fanatics/PointsBet agreement. It has been clarified that Fanatics will not automatically assume the existing PointsBet license in the state.

On May 14, 2023, Fanatics purchases PointsBet’s US operations for $150 million, granting them immediate entry into numerous state markets.

On April 27, 2023, Fanatics revealed that their mobile sports betting app will be introduced in Ohio and Tennessee on Monday, May 1, 2023.

As of April 19, 2023, the Fanatics Underscoreg app is currently in beta testing in Ohio and is accessible by invitation only.

On March 3, 2023, Fanatics Underscoreg Tennessee debuts its app in a beta test, offering users a sneak peek at features such as FanCash. The app is currently not accessible for public download.

On January 30, 2023, Fanatics Underscoreg joined as a founding member of the Texas State Betting Alliance, a lobbying group.

On January 20, 2023, it was reported that Fanatics was considering acquiring betPARX, an online betting operator operating in New Jersey, Pennsylvania, and Michigan. However, the deal fell through and did not come to fruition.

On January 20, 2023, Fanatics debuted their inaugural retail store at FedEx Field in Maryland, opting to continue using the “Fanatics Underscoreg” branding instead of “BetFanatics.”

On January 12, 2023, Fanatics Underscoreg was granted approval in Massachusetts for their Category 3 tethered online sports betting license. This license will connect the operator to Plainridge Park Casino.

On December 6, 2022, Fanatics secures an extra $700 million in funding, pushing their valuation to $31 billion.

On November 16, 2022, Fanatics Underscoreg was granted a license to operate in Maryland, but unfortunately, they will not be prepared for the state’s online launch on November 23, 2022.

In October 2022, Michael Rubin reveals that Fanatics Underscoreg is aiming for an early 2023 launch. The company also acquires clothing brand Mitchell and Ness for $250 million.

In June 2022, reports surfaced that Fanatics had looked into acquiring the online sportsbook Tipico. During the same month, they also finalized a long-term licensing agreement with Nike for college sports merchandise.

In May 2022, Fanatics submits a trademark application for “BetFanatics.”

In November 2021, Fanatics Underscoreg was not approved as a sportsbook by the NY Gaming Commission.

In August 2021, Fanatics, Barstool Underscoreg, and technology provider Kambi jointly submit an application for a sports betting license in New York.

In June 2021, Matt King, the former CEO of FanDuel, and Tucker Kain, former President of Business Enterprise for the LA Dodgers, became part of the Fanatics team.

In February 2011, Michael Rubin’s company GSI Commerce purchased Fanatics for a total of $277 million in cash and GSI stock.

In 1995, Alan Trager established Fanatics in Jacksonville, Florida. The company opened a storefront in the Orange Park Mall, managed by Alan and his brother, Mitch Trager. Their primary focus was on selling Jacksonville Jaguars and collegiate sportswear.

Customer Ratings & Reputation

Fanatics Underscoreg is a new product that is still in the early stages of development, having just completed beta testing and soft launches. While it may not have as many reviews as other established industry leaders, it is still showing promising performance.

The app’s iOS version has received over 5,000 reviews, averaging a score of 4.7 out of 5.0. On the Google Play Store, the app has a rating of 4 out of 5 stars. Fanatics has multiple apps for its sports merchandise business, all maintaining an average rating of 4.7 out of 5.0. It is evident that they excel in developing high-quality smartphone apps.

Over the years, Fanatics has established itself as a reputable and well-known brand. Sports enthusiasts have come to trust them for their jerseys, hats, and coffee mugs, and now they can expect the same level of quality and reliability from their sportsbook offerings.

Customer Service

Customers have multiple options to receive assistance from Fanatics if needed, including a 24-7 toll-free number, Twitter, live chat, and email. Please note that these contact methods may change once the sportsbook is launched.

Fanatics Contact

• Phone: 1-855-438-9701
• 24/7 Live Chat
• Email: [email protected]
• Twitter.com: @FanaticsSupport

Responsible Gambling

In most states, the legal age for sports betting is 21 or older, and this may vary depending on local regulations. It is important to gamble responsibly. Fanatic Underscoreg will adhere to all rules and regulations set by governing bodies in any state where it operates.

Below are some resources that can assist you in gambling responsibly.

• National Council on Problem Gambling (NCPG): The NCPG has over 50 years of experience assisting people and families affected by problem gambling. Call or text them (1-800-522-4700) or join their 24/7 Live Chat.
• Center for Problem Gambling: The Center has been funded by the New York State Office of Alcoholism and Substance Abuse Services (OASAS) since 1996. They are committed to serving anyone affected by a gambling addiction. Treatment is confidential and provided regardless of a person’s ability to pay. Their gambling counselors have significant experience working with problem gambling and include therapists who are Nationally Certified Gambling Counselors.
• BeGambleAware.org: Offers free, confidential help and support to anyone worried about gambling for themselves or others.
• Gambling Therapy: A global service provided by Gordon Moody, offering free emotional support and advice to anyone affected by gambling.

Why Choose Fanatics Underscoreg?

Fanatics is uniquely positioned in the sports industry to quickly establish a significant presence in the sports betting market. With a strong brand, substantial financial resources, and longstanding partnerships with major sports leagues, they are poised to make a big impact from the start.

Having a strong background in e-commerce and online retail, the company has the necessary experience and data to create a user-friendly and enjoyable online betting platform. Even though they entered the market in 2023, Fanatics will rely on their existing partnerships and brand strength to compete with major players like DraftKings, FanDuel, and Caesars.