Unibet Review

Unibet Summary

Editor’s note: Kindred Group PLC, the owner of Unibet, is exiting the North American sports betting market. Unibet is expected to no longer be available by the end of the second quarter in 2024.

Unibet, a long-standing and reputable sports betting brand, is establishing itself in the North American market as one of the oldest and most respected in the world.

Unibet may not be as well-known as FanDuel, DraftKings, Caesars, and BetMGM in the North American market, but most industry analysts consider it to be in a similar class.

Join us as we investigate whether the overall betting experience at Unibet lives up to its worldwide reputation.

We will examine the various Unibet locations and their sports offerings, evaluating the overall betting experience provided by the company. This assessment will include a review of their mobile app, live betting options, online casino, customer reviews and reputation, customer service quality, and commitment to responsible gaming.

Unibet Quick Facts

Unibet Locations

Unibet, a worldwide online gambling brand, operates in more than 100 countries and has a customer base of over 11 million globally as part of the Kindred Group.

Included among them are five states in the United States:

• Arizona
• Indiana
• New Jersey
• Pennsylvania
• Virginia

In 2020, Unibet formed a partnership with Penn National Gaming, the parent company of Barstool Sports, allowing them access to key U.S. markets such as Illinois and Ohio for their upcoming launch.

Sports Leagues to Bet On

Unibet, a well-known global brand, provides customers with a wide range of sports to bet on.

Unibet’s list of offerings places it among the top sports betting providers in the U.S. and Canada, with the potential for further expansion in the future.

NFL Betting

Similar to other betting websites in North America, Unibet’s main focus is on the NFL.

During the NFL season, Unibet provides customers with a comprehensive selection of betting options for football games, such as moneyline, straight bets, parlays, teasers, props, totals, futures, live betting, and odds boosts.

NBA Betting

Unibet offers a wide range of NBA betting options for you to choose from.

Unibet offers a wide range of betting options for NBA games, including moneyline, straight bets, parlays, teasers, props, totals, futures, and live betting.

College Football

Unibet provides a wide range of betting options for college football, including popular Division I teams and lesser-known Division II and Division III programs.

College Basketball

Unibet’s betting menu during the fall, winter, and spring seasons includes a significant focus on College Basketball. They provide a variety of betting options such as moneyline, straight bets, parlays, teasers, props, totals, futures, and live betting opportunities starting from the fall tipoff and leading up to the popular March Madness tournament in the spring.

NHL Betting

Unibet Underscoreg offers a comprehensive selection of NHL betting options, including preseason, regular season, and playoff games. From puckline and straight bets to parlays, teasers, props, totals, futures, and live betting, you can enjoy a variety of wagering opportunities throughout the season.

MLB Betting

Unibet, like other North American sportsbooks, depends on MLB betting to keep things active during the slower summer months. All types of bets can be placed on baseball games, with a particular emphasis on live betting options.

Other Sports Leagues

There are niche markets for popular secondary sports in the U.S., including UFC, NASCAR, PGA Golf, and others.

Unibet, a well-established global brand with years of experience serving bettors around the world, offers betting options for all major international sports leagues. Whether it’s the top soccer leagues such as the Premier League or major events like the World Cup, Unibet provides a wide range of bet types to choose from.

Online Betting Experience

Unibet leverages its extensive experience in the global sportsbook industry to provide a seamless and enjoyable sports betting experience.

Website Experience

Unibet’s brand strength lies in its efficient sign-up, deposit, and search features, which create a user-friendly sports betting platform. Bettors can easily navigate and access a seamless betting experience with Unibet’s organized and streamlined product.

Regrettably, I left with the impression that the website’s visual appeal surpasses its ease of use and navigational features.

Unibet’s interface may not have the flashy appeal of other competitors in the North American market, with its simple green, black, and white design lacking the glitz that makes a strong first impression.

Despite the underwhelming opening interface that could use some updating, Unibet provides a high-quality wagering experience from beginning to end.

The Unibet brand prides itself on its simplicity, but this means sacrificing a more visually appealing betting interface.

Mobile Betting and Betting App

Unibet has excelled in ensuring its mobile betting app is readily available to the market.

I was pleased to see that the product was accessible on both desktop and mobile devices. In general, the mobile app is easy to use.

Live Betting

Unibet’s expertise as a worldwide sports betting brand is showcased through its emphasis on live betting.

The site provides a multitude of live betting options available at all hours, along with a dedicated live streaming section.

Live streaming is a valuable advantage for individuals engaging in live betting opportunities and is a feature that not all betting platforms provide.

Unibet’s live betting feature stands out from the competition by offering a wide selection of sporting events each month, including those popular for in-game betting.

We found that Unibet offered competitive live betting odds and easily accessible real-time statistics.

Unibet excels in the market when it comes to in-game betting.

Casino, Poker, & Other Gaming Options

The Unibet brand excels in its online casino offerings, standing out among other comprehensive wagering providers.

Once again, their expertise as a worldwide provider is evident in their wide range of online casino offerings.

The Unibet Casino has partnered with the leading online casino software developers globally to create their extensive selection of casino games.

Well-known companies such as NetEnt, IGT, NextGen, and S.G. Digital are consistently featured on the website, offering top-notch versions of traditional games like slots (including progressive jackpots), blackjack, table games, video poker, jackpots, and live dealer options.

The Unibet online casino is primarily focused on slots, with a smaller selection of table games that still meet our high expectations for quality, as noted in our Unibet review.

In general, it is difficult not to be amazed by Unibet’s online casino, as it stands out as one of the top casino offerings that complements a sportsbook.

Unibet History

Unibet was founded in 1997 by a man who wanted to impart his sports betting expertise to the public.

Unibet, which was originally a product based in Scandinavia, rapidly expanded its reach.

Before entering the North American legal sports betting scene, it established itself as a major player in the expansive European legal sports betting market.

Unibet is a member of the Kindred Group, a prominent and highly successful gambling company in the world.

Collaboratively, the companies have expanded their brands worldwide, establishing a strong presence in the gambling sectors of Europe, Asia, and North America.

Unibet joined forces with Hard Rock Atlantic City in New Jersey to debut their product in September 2019 and has since continued to thrive.

The company has established partnership agreements with prominent sports teams across North America and Europe.

The teams mentioned are the New Jersey Devils in the NHL, the Philadelphia Eagles in the NFL, and prominent European soccer clubs such as Paris Saint-Germain, Aston Villa, and AFC Ajax.

Customer Ratings & Reputation

Unibet is a well-regarded and established name in the online betting and casino industry worldwide. With a long history of success, they serve as a benchmark for new providers looking to enter the competitive market.

Unibet has a rating of 3.2/5 on the App Store and a 3.7/5 on Google Play.

Customer Service

Providing excellent customer service is now a crucial component of betting site offerings.

We offer a variety of customer service options, including a comprehensive FAQ section, live chat, email, phone, and social media support.

Unibet’s customer service quality surpasses that of popular betting sites such as BetMGM. However, the SBR Forum community has frequently reported difficulties in receiving assistance for slow withdrawals from Unibet, with their customer service failing to offer support in these instances.

Customer service within the sports betting industry is often lacking, but Unibet’s customer service is on par with other bookmakers.

Unibet Contact

Unibet offers various communication channels for clients to reach out to them.

If you have any questions that are not addressed in the FAQ section, feel free to reach out to customer service for assistance.

• Live Chat: 8:00 am EST to 11:00 pm EST – 7 days a week
• Phone number: 1-855-655-6310
• Email: [email protected]
• Twitter: @UnibetUS

Unibet Legal Betting

The following entities regulate Unibet:

• New Jersey Division of Gaming Enforcement
• Arizona Department of Gaming
• Indiana Gaming Commission
• Pennsylvania Gaming Control Board
• Virginia Lottery

Responsible Gambling

In most states, the legal age for sports betting is 21 or older, as regulated by regional laws. Please gamble responsibly. Unibet follows the regulations set by the gaming commissions in each jurisdiction.

Here are some resources that can assist you in gambling responsibly.

• National Council on Problem Gambling (NCPG): The NCPG has over 50 years of experience assisting people and families affected by problem gambling. You can call or text them (1-800-522-4700) or join their 24/7 Live Chat.
• Center for Problem Gambling: The Center has been funded by the New York State Office of Alcoholism and Substance Abuse Services (OASAS) since 1996. They are committed to serving anyone affected by a gambling addiction. Treatment is confidential and provided regardless of a person’s ability to pay. Their gambling counselors have significant experience working with problem gambling and include therapists who are Nationally Certified Gambling Counselors.
• BeGambleAware.org: Offers free, confidential help and support to anyone worried about gambling for themselves or others.
• Gambling Therapy: A global service provided by Gordon Moody, offering free emotional support and advice to anyone affected by gambling.

Why Choose Unibet?

In general, Unibet provides customers with a top-notch online gambling experience. It is a great choice for both novice and experienced sports bettors. Novices will benefit from a variety of promotions and ongoing deals to enhance their betting experience. Experienced bettors will enjoy the wide range of markets available through Unibet’s global platform.

Their credibility is demonstrated through the accolades they have received, such as the Sports Betting Operator of the Year Award at the EGR Nordics Awards in 2020 and the Online Gaming Operator of the Year recognition at the International Gaming Awards in 2019.

Unibet may benefit from updating its visual appeal as competitors have surpassed them in offering a more modern, sleek, and visually appealing experience.

In general, Unibet meets almost all of the criteria we consider in our reviews.