William Hill Review

William Hill Summary

William Hill is a renowned gambling company with a long-standing history in the industry.

Founded in 1934 by William Hill, the company started as a solitary betting shop in London. Since then, it has grown significantly, establishing betting shops across the UK and transitioning to online operations in recent times.

William Hill has established itself as a prominent player in the sports betting industry, making it an excellent choice for Canadian bettors seeking a trustworthy platform with a wide range of markets. Keep reading to discover what sets William Hill apart from other competitors.

William Hill Quick Facts

William Hill Locations

William Hill began in the UK but has now expanded to serve customers in 10 countries across Europe, Latin America, and Canada.

William Hill obtains local licenses in every country it conducts business in, ensuring compliance with all relevant rules and regulations. The company maintains offices in various countries around the globe, including its headquarters in London and additional locations in Riga, Krakow, Cali, Malta, and Gibraltar.

Sports Leagues to Bet On

William Hill provides a wide variety of sports betting options for players to choose from, whether they are using a desktop, mobile device, or visiting an in-store location. Explore some of the most popular choices available.

NFL Betting

William Hill provides a diverse selection of NFL betting choices, such as moneylines, spreads, totals, quarter- and half-specific bets, in-game wagers, and a good variety of player props every Sunday throughout the season. While the site may not offer as extensive NFL options as major U.S. platforms like FanDuel, Caesars, or DraftKings, Canadian bettors will still find plenty to enjoy.

NBA Betting

NBA fans have a plethora of betting choices available with William Hill, including moneyline, spread, and total plays for all games. Additionally, there are options to bet on quarters, halves, and daily player props. William Hill has expanded its NBA prop markets significantly in recent years, following the trend of other major players in the sports betting industry.

College Football

Looking for NCAA football markets? Look no further than William Hill. We offer moneyline, spread, and total plays for the majority of Division I games every Saturday during the season. We also provide a wide variety of quarter-by-quarter and halftime plays. Additionally, you can bet on team props, although player props are not offered.

College Basketball

Major college basketball games are covered during the regular season, and William Hill is following the trend of Canadian sportsbooks by increasing betting options leading up to March Madness. While William Hill doesn’t offer many prop bets for NCAAB, these types of bets aren’t very popular in general.

NHL Betting

William Hill effectively caters to Canadian NHL bettors by providing a wide variety of hockey markets throughout the season and into the Stanley Cup playoffs. In addition to traditional moneyline, puckline, and total bets, bettors can also access two-way team and player prop bets, as well as period-specific betting options.

MLB Betting

To enhance a summer afternoon, consider activating your William Hill account and placing bets on baseball games. William Hill provides a wide range of MLB betting options, including pre-game bets like moneyline, runline, and total, as well as in-game bets such as five innings moneyline/run line, player props, and team props.

Other Sports Leagues

As a leading global brand, William Hill provides extensive coverage of popular sports in Europe and around the world, offering competitive odds. From the Premier League to the UEFA Champions League, soccer fans can find markets for a wide range of events. Additionally, William Hill offers odds on La Liga matches and major tournaments such as the World Cup.

Underscoregs with a rich history, such as William Hill, initially focused on horse racing and it continues to be a top choice for bettors today. William Hill provides odds for prestigious UK races like the Grand National and the Cheltenham Festival, as well as international events like the Dubai World Cup and the Kentucky Derby.

William Hill offers a wide range of betting options for tennis fans, including all Grand Slam events with a focus on Wimbledon. Additionally, players can bet on ATP Madrid, the Davis Cup, the US Open, the French Open, and the ATP Challenger. Fans will not be disappointed with the selection available.

William Hill offers a variety of exciting greyhound racing events, including the William Hill Springbok, Belle Vue, Daytona Beach Eve, William Hill Greyhound Derby, English Greyhound Derby, and Ladbrokes Golden Jacket. The bookmaker sponsors several races on the UK calendar, making it a popular choice among players.

There is a wide variety of cricket betting options available at William Hill, with markets spanning various matches and tournaments such as Test Matches, the Ashes, Twenty20 Internationals, the Pakistan Super League, the Momentum One Day Cup, and the Indian Premier League for fans to choose from.

Canadian sports bettors will find a greater international presence on the William Hill sports betting site compared to most other betting companies available.

Online Betting Experience

William Hill’s online operations are flourishing, offering players a wide range of options including sports betting, live casino games, and slots on its desktop site and mobile apps for Apple and Android devices. As a top player in the online gambling industry, William Hill’s website functions seamlessly and meets high expectations.

Website Experience

The site has been designed with players in mind and tweaked to perfection to create a user experience that’s quick, easy to navigate, and great to look at. You’ll have no trouble finding what you’re looking for here, and features like managing your account setting couldn’t be more straightforward.

The website could use some improvement in its overall design. Compared to competitors like Sports Interaction, it feels cluttered and lacks a user-friendly interface. A redesign would greatly enhance the William Hill sports betting website.

Mobile Betting and Betting App

William Hill offers its own app, which can be downloaded on both Apple and Android devices. The app is compatible with all screen sizes and functions effectively on any device.

The William Hill app has received high ratings on both the Apple and Android app stores, with a 4.4 rating on Google Play and a 4.6 rating on Apple’s app store. Users have provided positive feedback, particularly praising its user-friendly design and smooth gaming experience.

Live Betting

William Hill offers live betting on 60 different sports, including popular options like football, tennis, golf, basketball, baseball, table tennis, and eSports.

Competitive odds are typically available for in-play betting, and players have the option to cash out if they find the tension overwhelming. It is worth noting that attractive odds are often provided when players choose to cash out mid-game.

Casino, Poker, & Other Gaming Options

While William Hill started life primarily as a sportsbook, it has since expanded to offer an online casino, complete with poker and live dealer games.  

William Hill offers a wide variety of over a thousand slot games from top developers such as Playtech, NextGen, IGT, NetEnt, and Ash Gaming. Players can enjoy a mix of fast-paced three-reel games as well as more intricate, feature-rich options. Additionally, there are several progressive jackpot titles available for seasoned players to try their luck on.

Evolution drives the live casino experience at William Hill, exceeding expectations with its range of traditional table games including blackjack, baccarat, and various versions of roulette. The site is highly regarded for its exceptional quality live casino games, consistently ranking among the top names in the industry worldwide.

William Hill History

Founded in 1934, William Hill is a company with a rich history that dates back to the 1930s. Initially focused on horse racing, the company began with a single betting shop located on London’s Park Lane.

As time passed, the company experienced growth, extending its reach across the UK. Presently, William Hill shops can be found in nearly every significant town and city in the country. With 1,414 betting shops operating in the UK today, the company has a workforce of over 12,000 individuals, the majority of whom (8,000) are based in the UK.

Customer Ratings & Reputation

William Hill is recognized as one of the premier global online gambling companies, renowned for providing an exceptional experience that includes top-notch website design, user-friendly interface, and highly responsive customer support.

However, William Hill still has some issues to address. One major concern is the company’s history of reducing betting limits for players who consistently win, especially those betting large amounts. This practice has extended to even casual players in the US, which ultimately discourages loyalty to the sportsbook.

Experienced players may choose to leave William Hill for a sportsbook with higher limits, which could be a significant factor. On the other hand, beginners may not find this as much of a concern.

Another concern is the necessity of making 13 qualifying bets in order to receive the $250 in bonus funds. With bonuses becoming increasingly prevalent in the southern region, it is reasonable to question why new players are required to make such a significant investment before receiving the full bonus, especially when there is a high likelihood of losing their initial stake before reaching that point.

This restrictive promotion is likely to drive away new players to another sports betting website.

Despite this, William Hill remains highly regarded by most sports bettors, boasting a 2.8 rating on Trustpilot based on over 4,000 reviews worldwide. In comparison to many other sportsbooks, this is actually a significant compliment.

Customer Service

The company provides customer support through live chat, phone, and email in multiple languages to accommodate its global clientele. Support services are accessible 24/7, making it one of the top-performing sportsbooks in terms of availability.

However, despite the customer service being well-suited for UK players, Canadians have historically faced challenges in receiving timely assistance. William Hill’s customer service is located overseas, leading to extended wait times due to the time difference, even with a 24/7 live chat option. Email responses are also delayed.

This is the one area where William Hill could make improvements.

William Hill Contact

• 24/7 Live Chat
• Email: [email protected]
• Phone: +011 800 3551 3551
• Twitter: @WillHillHelp

William Hill Legal Betting

William Hill is licensed and regulated by the UK Gambling Commission, as well as holding local licenses in all countries where it operates. The company is also approved by the Gibraltar Government and regulated by the Gibraltar Gambling Commissioner.

Responsible Gambling

William Hill understands the importance of responsible gambling and has implemented a variety of tools and features to support its players in making informed choices while playing.

Players have the option to set deposit limits and use timeouts for breaks. Automated reminders are in place to help players monitor their time. Account restrictions and self-exclusion options are also available for players needing additional support in controlling their gambling.

Below are some resources to assist you in gambling responsibly.

• BeGambleAware.org: offers free, confidential help and support to anyone worried about gambling for themselves or others.
• Gambling Therapy: a global service provided by Gordon Moody offering free emotional support and advice to anyone affected by gambling.
• ResponsibleGambling.org: The Responsible Gambling Council (RGC) is a respected, independent non-profit organization. They have been a leader in preventing problem gambling in Canada and globally for over 35 years.

Why Choose William Hill?

For decades, William Hill has been a prominent figure in the gambling industry, thanks to its ability to constantly evolve and stay ahead of the competition with innovative technology and new developments.

The current iteration of William Hill is a product of continuous innovation and a strategic merger with Caesars Entertainment, a leading industry player. This has solidified its position as a top competitor in the market. Although there is always room for improvement, we wholeheartedly endorse William Hill as a premier sportsbook that is difficult to surpass.

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