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GeoComply Report Highlights Year-Over-Year Super Bowl Betting Activity

Davis Isabela

Updated on February 14, 2026 at 4:51 PM EST. Read time: 2 minutes and 31 seconds. Find more information on Twitter and Google News.

A general view of the Super Bowl LVIII logo on the field prior to the game between the San Francisco 49ers and the Kansas City Chiefs at Allegiant Stadium as we look at the GeoComply Super Bowl report.
General view of the Super Bowl LVIII logo on the field prior to the game between the San Francisco 49ers and the Kansas City Chiefs at Allegiant Stadium. Photo by Michael Reaves/Getty Images/AFP.

GeoComply, a geolocation company specializing in sports betting, monitored wagering transactions in the growing legal sports betting industry in the United States. They recently released a report on the increase in betting activity during this year’s Super Bowl weekend compared to last year’s event, showcasing the growth of the industry.

The increased availability of top sports betting apps for legal wagering in the U.S., along with their launch in more U.S. jurisdictions, has led to a significant rise in sports betting activity nationwide.

GeoComply was able to accurately determine the actual size of the wave that formed.

Anna Sainsbury, the Co-Founder and CEO of GeoComply, stated that the ongoing shift to the legal market paved the way for a groundbreaking first Super Bowl in Las Vegas. The record-breaking outcomes exceeded expectations. Sainsbury emphasized that the expansion of the legal market benefits consumers and states, while illegal offshore sportsbooks are increasingly marginalized.

The study’s findings

GeoComply utilized geolocation data from 28 legal U.S. states, as well as the District of Columbia and Puerto Rico, in its study. The statistics referenced in the study were derived from transactions conducted over the course of Super Bowl weekend, with 800 data points from various locations across the country being utilized for the analysis.

The company has seen a staggering 22.3% rise in geolocation checks compared to last year for Super Bowl weekend. The 2026 Super Bowl broke the record for geolocation transactions with over 100 million for the weekend, but the numbers were surpassed by the 2026 Super Bowl.

Over the weekend, GeoComply reported a 15% year-over-year increase in active user accounts in the highlighted jurisdictions, totaling 8.5 million. Leading up to the contest, the firm witnessed over 1.77 million new users signing up for online sports betting accounts on legal sports betting sites within a two-week period.

Betting activity reached its peak just before the start of the NFL Championship game. According to GeoComply, there were an impressive 14.75 thousand transactions per second in the moments leading up to the game’s kickoff. This number was nearly double the amount from the previous year in 2026.

In summary, GeoComply has successfully detected 13.7 million new sports betting customer accounts during the 2026-24 NFL season, representing a 28% growth compared to the previous year’s signup period.

Possible conclusions we can draw from the GeoComply report

Since the U.S. Supreme Court overturned PAPSA in 2018, GeoComply has demonstrated the widespread popularity of legal sports betting in America. The company has revealed the significant utilization of current sports betting platforms, serving as a potential catalyst for new jurisdictions looking to enter the sports betting market.

GeoComply will persist in its efforts to monitor and advocate for the advantages of legal sports betting throughout the United States.

“GeoComply’s CEO, Anna Sainsbury, stated that the company’s technology combines precise geolocation capabilities with a seamless player experience. These key features are essential for the industry’s overall success, and our solution was specifically designed to handle increased demand without sacrificing quality. Innovation is central to our brand, and we are committed to further enhancing our technology. We anticipate that by the next Super Bowl, more states and players will be using our platform.”

Interesting fact that may change by this time next year

The legal sports betting industry in the U.S. is expanding with 38 states currently participating. However, the home states of the teams in this year’s Super Bowl, California and Missouri, are not yet part of that group. Lawmakers and regulators in both states are currently working to change that, but they are facing challenges along the way.

Proponents of a sports wagering platform in both states have faced recent challenges that have hindered their success. This could potentially mean that fans of both teams may have to travel across state lines to place bets on their favorite club.

Written By:
Davis Isabela
Davis Isabela is the Editor-in-Chief of Underscoreg Review. He has been a writer, reporter and editor for more than 20 years, and his work has appeared in more than 200 publications across North America. His first book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008. He has written more than 50 sportsbook reviews and dozens of other sportsbook-related content articles. James has also been quoted as a sports betting expert in USA Today and Sports Illustrated.