Skip to main content

Boston Bruins name FanDuel an Official Sports Betting Partner

Davis Isabela

Updated on March 10, 2026 at 12:17 PM EST • Read time: 1 minute and 48 seconds. Links to Twitter and Google News.

CALGARY, CANADA – FEBRUARY 28: Charlie McAvoy #73 of the Boston Bruins celebrates after scoring the game-winning goal against the Calgary Flames during the overtime period of an NHL game at Scotiabank Saddledome on February 28, 2026 in Calgary, Alberta, Canada. Derek Leung/Getty Images/AFP

While FanDuel remains a top choice among U.S. sports betting sites, its entrance into the Massachusetts online wagering market has been less than successful.

On Friday, the major sports betting company revealed a long-term deal with the Boston Bruins of the NHL, designating FanDuel as their Official Sports Betting Partner. This announcement coincides with the launch of online sports betting platforms in Massachusetts by FanDuel and five other top sportsbooks in the country.

Bet $5, Win $200 in Bonus Bets

This offer is exclusively for new customers. Simply deposit a minimum of $5, place your first bet of $5 or more, and if your bet wins within 72 hours, you will receive $200 in Bonus Bets.

Claim $200
Underscoreg Review may receive advertising commissions for visits to a sportsbook or casino betting site. 21+. Gambling can be addictive, please play responsibly

Mike Raffensperger, Chief Commercial Officer of FanDuel Group, expressed excitement about launching the FanDuel Underscoreg app in Massachusetts, home to some of the most passionate fan bases in the country. He highlighted the dedication of Bruins fans and expressed support for the team this season and in the future.

Given the anticipated competitiveness of the Massachusetts sports betting market, every partnership opportunity is crucial. It is not surprising to see FanDuel, known for its excellent user experience and high-quality promotions in Massachusetts sports betting, taking a prominent position on the first day of legal online sports betting.

FanDuel announced on Friday that they have obtained permission to use the Boston Bruins’ marks. Additionally, FanDuel will have signage on the dasher boards inside TD Garden and the NHL’s new digitally enhanced dasher boards.

Additionally, the pair will work together to create digital and social media content, such as homepage takeovers and exclusive content, for Bruins and FanDuel social channels.

Glen Thornborough, Chief Revenue Officer of the Boston Bruins, expressed excitement in welcoming FanDuel to the Bruins and TD Garden family on Friday. He noted that partnering with an industry leader comes at an exciting time with the legalization of sports betting in Massachusetts in January 2026.

The recent partnership announcement on Friday marks the newest move in the ongoing competition for market dominance between FanDuel and DraftKings, both major players in the industry. While DraftKings is anticipated to perform well in its headquarters of Massachusetts, FanDuel remains the top contender in most other regions and is likely to lead in the Bay State despite competition from DraftKings and local rival Barstool Sports.

On Friday morning, the three sportsbooks introduced their mobile sports betting platforms, joining BetMGM, WynnBET, and Caesars. Analysts are optimistic about the initial online launch, predicting potential revenue of $200 million from March Madness alone.

Written By:
Davis Isabela
Davis Isabela is the Editor-in-Chief of Underscoreg Review. He has been a writer, reporter and editor for more than 20 years, and his work has appeared in more than 200 publications across North America. His first book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008. He has written more than 50 sportsbook reviews and dozens of other sportsbook-related content articles. James has also been quoted as a sports betting expert in USA Today and Sports Illustrated.