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Sportradar Officially Licensed in North Carolina Ahead of Legalization of Sports Betting

Davis Isabela

Updated on March 8, 2024 at 12:39 PM EST. Read time: 1 minute and 56 seconds. For more information, visit our Twitter and Google News links.

Senior RJ Davis of the North Carolina Tar Heels salutes the fans as he leaves the floor for the final time in Chapel Hill, North Carolina. Sportsradar has been officially licensed in North Carolina ahead of sports gambling being legalized.
Senior RJ Davis of the North Carolina Tar Heels salutes the fans as he leaves the floor for the final time in Chapel Hill, North Carolina. Photo by Grant Halverson/Getty Image via AFP.

North Carolina is getting ready to introduce its premier sportsbooks, and the state’s retail sports wagering providers have welcomed another major player to the lineup of top-tier providers who are eager to capitalize on the new market in the Tar Heel State beginning March 11.

On Thursday, Sportradar Solutions LLC, a leading provider of sports betting data, officially entered the North Carolina sports betting market after receiving a supplier license from the North Carolina State Lottery Commission. This license grants the company the opportunity to operate in America’s latest legal sports betting jurisdiction.

Sportradar is set to provide all of its betting data services to the eight North Carolina sports betting apps that will be launched next week.

It is not unexpected to see Sportradar expanding its presence in North Carolina, given the increasing availability of North Carolina sportsbook promotions. The data provider holds a total of 56 licenses in the competitive North American market, forming partnerships with states, provinces, native tribes, and numerous top sports betting sites operating in those regions.

North Carolina’s supplier license will remain valid for a period of five years.

What Sportsradar does

Sportradar is a globally recognized sports technology company that specializes in creating engaging experiences for sports enthusiasts and bettors. The company gathers, licenses, and disseminates essential sports data for all major sports in the North American market.

Sportradar collaborates with sports betting and gaming agencies to provide data and enhance transparency and integrity services for global providers. The company has established key partnerships with major sports organizations such as the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA, and Bundesliga, positioning itself as a trusted and reliable name in the global sports wagering industry.

Sportradar strives to offer sports enthusiasts, bettors, and wagering providers an unparalleled viewing and betting experience by providing a wide range of statistical services.

Everything is lining up for a Monday Launch

North Carolina regulators have been moving quickly to launch their legal sports betting platform. The state has approved eight sports betting licenses for companies that will be prepared to start on March 11.

They include:

  • Underdog Sports in partnership with McConnell Golf

Thanks to a partnership with the Eastern Band of Cherokee Indians, our Caesars Underscoreg promo code has received a supplier license and can now be added to that list.

Sportradar has joined a prestigious list of suppliers licensed in North Carolina, including GeoComply and SBTech, all of whom have a strong track record of catering to North American bettors and suppliers in the state.

Written By:
Davis Isabela
Davis Isabela is the Editor-in-Chief of Underscoreg Review. He has been a writer, reporter and editor for more than 20 years, and his work has appeared in more than 200 publications across North America. His first book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008. He has written more than 50 sportsbook reviews and dozens of other sportsbook-related content articles. James has also been quoted as a sports betting expert in USA Today and Sports Illustrated.