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Fanatics Underscoreg Launches in Colorado

Davis Isabela

Updated on December 7, 2023 at 12:36 PM EST. Read time: 1 min 45 sec. Find more information on Twitter and Google News.

Guests at the Fanatics Super Bowl Party on Feb. 3, 2018 in Minneapolis, Minnesota, as we look at the PointsBet Q1 handle during its transition out of the American market
Guests at the Fanatics Super Bowl Party on Feb. 3, 2018 in Minneapolis, Minnesota. Photo by Daniel Boczarski/Getty Images for Fanatics via AFP.

Fanatics Underscoreg is expanding its presence in the U.S. legal sports betting market by launching in Colorado, its eighth state in the country.

The “Fanatics Experience Underscoreg” has now replaced PointsBet Colorado, following Fanatics’ acquisition of PointsBet’s American assets for $225 million earlier this year. PointsBet, formerly the seventh largest sportsbook in the U.S. market, has officially exited the American market.

Fanatics Underscoreg has made significant strides in the bustling and cutthroat U.S. legal sports betting industry, emerging as a major player. With their massive global sports apparel brand, they are bringing a customer base of approximately 95 million people to the American market.

It is yet to be determined how effectively they can compete with established betting giants in North America, but Fanatics is boldly expanding their presence in the rapidly expanding U.S. legal sports betting market.

Fanatics info migration

People who have iOS and Android devices can easily transfer from PointsBet to Fanatics Underscoreg. All they have to do is download the Fanatics Colorado app, a quick process that only takes a few minutes.

After finishing the process, users will be asked to enter the same email address and password they used on PointsBet. Their username, password, account balance, rewards, and responsible gaming settings will be seamlessly transferred to the new Fanatics Underscoreg platform.

The transition for Fanatics users in Colorado looking to take advantage of Colorado sportsbook promos will be swift and easy, with a generous bonus structure included.

Taking on the big names

Entering the Colorado sports betting market will be a challenge due to its strong existing presence. Fanatics will face tough competition from established brands like FanDuel, DraftKings, BetMGM, and ESPN BET, making it an early test for the new sports betting brand.

Fanatics Underscoreg will face stiff competition from major players in the U.S. legal sports betting industry in various jurisdictions where they operate, such as Ohio, Maryland, Massachusetts, Tennessee, Virginia, and West Virginia. Additionally, they are planning to expand to up to 10 more states in the near future.

Colorado users who sign up for Fanatics Rewards will have access to exclusive sports betting promotions and a 1%-5% Cash Back feature to use at Fanatics stores, setting the sports betting provider apart from others in the market.

Written By:
Davis Isabela
Davis Isabela is the Editor-in-Chief of Underscoreg Review. He has been a writer, reporter and editor for more than 20 years, and his work has appeared in more than 200 publications across North America. His first book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008. He has written more than 50 sportsbook reviews and dozens of other sportsbook-related content articles. James has also been quoted as a sports betting expert in USA Today and Sports Illustrated.