Bally’s Teams Up With Ruby Seven Studios to Create Free-to-Play Social Casino

Bally’s Corporation has entered the free-to-play online social casino sector through a partnership with Ruby Seven Studios, a prominent interactive social gaming company based in Reno. Bally Bet stands out as one of our premier sports betting platforms.

Introducing Bally Play, the newest addition to the Bally’s brand, offering customers access to over 150 online casino games including digital slots, table games, keno, bingo, and video poker.

Sina Miri, chief product officer at Bally’s, stated that in order to enhance their growth strategy, they have been looking to enhance their physical and interactive gaming offerings with a top-tier social casino. The partnership with Ruby Seven Studios has enabled them to create an enjoyable and fulfilling social casino experience for their existing players, as well as attract new users to their platform.

How it works

You can now download the Bally Play app on both iOS and Android devices. Users of the free-to-play online casino can also register at BallyPlay.com. The app is currently available on the App Store for iOS users and on Google Play for Android users. It will soon be featured among other social and sweepstakes casinos.

Joining is a quick process that only takes a few minutes. Once registered, you can access over 150 free-to-play games from leading iGaming companies.

The Bally Play app has been enhanced by leading online gaming developers such as IGT, Aruze, High 5 Games, Everi, Konami, BluBeri, and Gaming Arts.

Customers will be able to enjoy popular iGaming titles such as:

• Wheel of Fortune
• Double DaVinci Diamonds
• Wolf Run Eclipse
• Flaming Chilies
• Sweet Spin
• Devil’s Lock
• Rakin’ Bacon

This is a free-to-play option for fans of the Bally’s casino brand and anyone looking for the expertise of a well-known casino provider. Upon signing up, new customers will get 50,000 coins to use on all the casino games offered through the Bally Play app. If you prefer cash games, be sure to explore our selection of real money online casinos.

An extra 2 million tokens, or coins, will be offered to current customers for $9.99. While no real money can be won in the Bally Play social casino, the company does have the opportunity to generate some revenue through the purchase option.

Increasing its presence

In order to compete with FanDuel and DraftKings in the rapidly growing U.S. market, Bally’s is aiming for maximum exposure like other gambling companies.

At present, the company operates 16 commercial brick-and-mortar casinos across nine states. Additionally, its Bally’s Interactive online casino is licensed in New Jersey, Pennsylvania, and Rhode Island, while the Bally Bet sports betting platform is accessible in eight states.

The company plans to grow its casino footprint in major state markets such as New York, Missouri, and Pennsylvania. Bally’s gambling brands are set to target these destinations for expansion.

It is anticipated that Bally Play will serve as a valuable marketing tool in achieving those objectives.

Righting the ship

Despite its widespread recognition in the U.S. gaming industry, Bally’s has recently faced challenging financial setbacks.

The introduction of an exclusive social casino is anticipated to elevate the brand’s reputation, generate essential revenue to improve the company’s financial standing, and provide funding for various projects the company is planning.

This involves constructing a $1.1 billion casino resort in Chicago, a project that has faced challenges in securing $800 million in financing needed to finish the transformative property.

Additionally, the company is facing challenges such as recovering from a $179.3 million revenue loss in the first quarter of 2024, as well as dealing with downgrades from Moody’s Investors Service and S&P Global Ratings due to concerns of overleveraging.

It is good news that Bally’s seems to be improving. In the previous month, the company earned $41.5 million in revenues and experienced a 3.3% growth across all sectors.