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Baltimore Ravens Sign Expanded Merchandise Partnership with Fanatics

Collins Garrett

Updated as of June 21, 2024 at 11:23 AM EDT. Read time: 1 minute and 16 seconds. Links to Twitter and Google News provided.

Baltimore Ravens quarterback Lamar Jackson passes the ball as we look at the merchandise deal between the Ravens and Fanatics.
Baltimore Ravens quarterback Lamar Jackson passes the ball against the Kansas City Chiefs in the AFC Championship football game at M&T Bank Stadium. Mandatory Credit: Geoff Burke/USA TODAY Sports.

Fanatics, Inc., the sports merchandise and apparel company known for Fanatics Underscoreg, one of the top sports betting sites, has revealed an expanded agreement with the NFL’s Baltimore Ravens. This extension permits Fanatics to offer retail sales of Ravens merchandise at M&T Bank Stadium.

Fanatics announced that they will create exclusive collections for the Ravens that honor the culture of Baltimore and the team’s devoted fan base.

According to Ed O’Brien, the Senior Vice President of Business Development at Fanatics, this is an extremely exciting moment for the Baltimore Ravens, both on and off the field. Fanatics is excited to strengthen our partnership with the team and play a key role in enhancing the fan experience at M&T Bank Stadium throughout the year. We are dedicated to developing a top-notch retail model that adapts and expands alongside the city and team in the future.

Since 2013, Fanatics has partnered with the Ravens to provide their online and mobile e-commerce services. In 2023, Fanatics furthered their collaboration by opening a new distribution center in Aberdeen, Maryland. This strategic location allows Fanatics to efficiently supply retailers with the latest merchandise from top brands and local licensees. Fanatics has been expanding its operations nationwide, including the launch of its sportsbook in the Maryland sports betting industry in August 2023.

The Ravens have announced a new partnership with Fanatics to enhance the retail experience at M&T Stadium. Chris Inouye, Vice President of Retail and F&B Operations for the Ravens, stated that Fanatics, a top industry leader in sports apparel, will bring new heights to the retail experience. The collaboration includes a year-round retail store at M&T Bank Stadium set to open in 2025, allowing fans to connect with the Ravens and show team pride in a whole new way.

Written By:
Collins Garrett
Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We’re going to pursue perfection, knowing full well we won’t catch it, but we’re going to relentlessly chase it,” Mike Tomlin, Pittsburgh Steelers Head Coach.