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bet365 Expands into Louisiana

Davis Isabela

Updated as of November 22, 2023 at 11:01 AM EST. Read time: 1 minute and 50 seconds. Links to Twitter and Google News provided.

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bet365 logo displayed on a mobile phone, basketball, and playing cards. Photo by Jakub Porzycki/NurPhoto via AFP.

The well-known and highly experienced global sports betting brand bet365 has expanded its reach in the growing American market by officially launching in Louisiana on Tuesday. This addition joins our other top sports betting apps already available in the Pelican State.

A spokesperson from bet365 expressed excitement about bringing their renowned products to Louisiana, known for its passionate culture and festive spirit. Eligible customers from Shreveport to the Big Easy can now enjoy features like Bet Boosts, fast In-Game experiences, and unique Same Game Parlays.

Bet365 offers its premium legal sports betting experience in seven states throughout America, including Louisiana, New Jersey, Colorado, Ohio, Iowa, Virginia, and Kentucky. Additionally, Ontario boasts a successful bet365 platform.

With its expansion into Louisiana on Tuesday, bet365 solidifies its position as a dominant global powerhouse in the sports betting industry. The company joins a growing number of providers offering sportsbook promos in the state. With successful platforms in North America, Europe, and Australia, bet365 boasts nearly twenty years of experience serving sports bettors around the world.

More on the launch

The unexpected arrival of the bet365 Louisiana launch made it the 10th mobile sports betting app in the Pelican State. This marked the second sports betting app to debut this month, following the highly anticipated launch of ESPN BET on Nov. 14.

Bet365 has now partnered with BetMGM, BetRivers, Betway, Caesars Underscoreg, DraftKings, ESPN BET, FanDuel, PointsBet, and WynnBET in Louisiana, making it a potential major player in the state. With a reported $2.2 billion handle in the state’s 2023/2024 fiscal year, Louisiana presents a lucrative market for the company. In October alone, the state saw a handle of over $300 million.

Louisiana residents can now claim their bet365 Welcome Bonus as of Tuesday morning. By signing up for the popular betting platform, depositing at least $10, and placing a bet of $1 or more, new customers can receive $365 to use on their bet365 bets.

Building on its U.S. presence

Bet365 has consistently been one of the top sports betting providers globally, with a strong focus on the American market. However, its success in America has not matched the heights of its European market performance.

The legal sports betting provider inked an Official Sports Betting partnership agreement with the Charlotte Hornets last week in preparation for the launch of their sportsbook in the North Carolina market in 2024.

bet365 has formed partnership agreements with five professional sports teams based in the United States.

Since launching in January, the company has made a significant impact in the Ohio market, rising to third place in the competition for the top sportsbook spot behind FanDuel and DraftKings. Last month, there was a notable 30% increase in app downloads for bet365.

Bet365 is aiming to replicate its success in Ohio with its expansion into Louisiana.

Written By:
Davis Isabela
Davis Isabela is the Editor-in-Chief of Underscoreg Review. He has been a writer, reporter and editor for more than 20 years, and his work has appeared in more than 200 publications across North America. His first book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008. He has written more than 50 sportsbook reviews and dozens of other sportsbook-related content articles. James has also been quoted as a sports betting expert in USA Today and Sports Illustrated.