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Bet365 to Launch SIS Esports in New Jersey

Stewart Serena

Updated as of December 8, 2022 at 1:03 PM EST. Read time: 1 minute and 11 seconds. Links to Twitter and Google News provided.

Detail of the gamepad of a person playing video games during a free summer Esport course for youth in Boulogne-Billancourt on July 22, 2020. Photo by Bertrand Guay via AFP.
Detail of the gamepad of a person playing video games during a free summer Esport course for youth in Boulogne-Billancourt on July 22, 2020. Photo by Bertrand Guay via AFP.

On Wednesday, Bet365 and SIS revealed a new partnership that will offer New Jersey residents the first non-tournament esports competitive gaming products.

SIS’ H2H Global Gaming LeagueTM organizes more than 150,000 betting-focused events annually. Through the Competitive Gaming deal in New Jersey, bet365 now has access to ultra-low (sub-second) latency live streaming.

ESIC-trained integrity referees will be present for every game, along with live caster commentary. Additionally, viewers can expect on-screen graphics and unique betting prompts featuring form, player stats, and results.

Richard Ames, CEO and President of Content Services at SID, stated that their Competitive Gaming solution offers everything a sportsbook requires, such as top-tier integrity, regular events, and excellent margins. He believes that New Jersey bettors will react favorably to bet365’s offerings, beginning with Ebasketball.

We have achieved significant milestones in the U.S. with SIS Content Services Inc. so far, and our latest agreement with our trusted partner bet365 demonstrates the growing popularity of our products in this important market.

Michele Fischer, Vice President of Content Services at SIS, stated that the United States is the second largest esports market and the fastest growing sports betting market globally. The company is thrilled to introduce SIS’s esports offering in New Jersey, viewing it as the initial step in their strategic plan.

As sports betting and esports gain more traction in the United States, we can expect to see a growing number of partnerships that aim to offer fair and accessible markets for fans and potential bettors, ultimately improving the overall user experience.

Furthermore, this addition is crucial for bet365 as it enhances its already prominent position in the sports betting industry. As one of the leading and most widely used sportsbooks globally, expanding into esports allows bet365 to solidify its presence on a global scale and enrich its range of services.

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Written By:
Stewart Serena
A lifelong Cowboys, Cubs, Maple Leafs and Gators supporter, Neil has been covering sports in print and online since 2011. His past stops include USA TODAY, theScore, DraftKings Playbook and RotoWire among others. He’s a graduate of St. Thomas University and Acadia University and spends ample time at KenWo Golf Club.