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Betfred Continues U.S. Expansion Ahead Of Super Bowl

Flores Brian

Updated as of February 1, 2026 at 2:13 PM EST • Read time: 2 minutes and 40 seconds. Check out the latest updates on Twitter and Google News.

Betfred is making its way to Sin City.

After years of waiting, the UK sportsbook company has finally been given the green light by the Nevada Gaming Commission to launch its operations in the Silver State. The sportsbook will now partner with the Mohegan Sun Casino at Virgin Hotels Las Vegas, filling a void that has existed since the former Hard Rock property opened in March 2021 without a sportsbook. This marks a significant milestone for Betfred, as its licensing process was delayed due to the pandemic.

The latest addition to the well-established Nevada sports betting scene, which already boasts some of the top sportsbooks globally, plans to start accepting bets in time for Super Bowl LVII.

Betfred has a strong argument for being considered one of the top sports betting sites globally. Established in 1967 by British brothers Fred and Peter Done, who used their winnings from England’s World Cup to launch the company, Betfred now boasts 1,400 betting shops, making it the second-largest in the UK.

Additionally, the company operates in the UK and Africa and is steadily growing its presence in the United States, recently entering its 10th market in Nevada.

Betfred made waves in the Ohio sports betting scene by launching its platform in the state. They made a bold move by paying out all futures bets on the Cincinnati Bengals to win the Super Bowl before the AFC Championship game, which ultimately paid off for those who took the bet as the Bengals lost to the Chiefs in that game.

According to Fred Done’s statement announcing the Bengals payout, Betfred plans to expand into eight additional states in 2026, including Nevada, and five more states in 2026. The company is currently licensed to operate in Arizona, Colorado, Iowa, Louisiana, Ohio, Pennsylvania, Washington, Virginia, and Maryland.

The impact on Nevada’s mobile betting landscape

Although Mohegan Sun currently has the necessary equipment for on-site sports wagering, the Betfred sportsbook in Nevada will not initially offer mobile betting. Betfred plans to launch mobile sports betting in time for the 2026 college and professional football seasons.

Nevada bettors interested in viewing the Super Bowl odds from Betfred will need to visit the retail sportsbook at the Virgin property. The sportsbook features seating for up to 100 people, a dozen 80-inch TVs, 4 ticket windows, and 2 self-serve kiosks.

The retail experience in Nevada is a significant draw, with the state’s casinos consistently bringing in over $1 billion each month for 22 months in a row. Betfred will face a tough challenge when it launches its mobile sportsbook, as Nevada is the primary hub for gambling in the U.S. and was the pioneer in offering online sports betting in 2010.

BetMGM is a leading mobile sportsbook in Nevada, alongside competitors Caesars and WynnBet. An interesting aspect of mobile sports betting in the Silver State is that remote registration is not allowed, and online sports betting is limited to mobile apps.

These details indicate that customers will need to visit the specific physical location associated with the mobile sportsbook in order to register, and they will not be able to place bets using a computer or mobile website. This could be beneficial for a new mobile sportsbook that has a well-known retail location, such as the one Betfred will have serving customers at the Mohegan Sun Casino and Virgin Hotels Las Vegas.

The most wonderful time of the year

Betfred is strategically entering a new market to capitalize on the excitement surrounding the upcoming Super Bowl, a move that is sure to attract new customers and drive business growth.

After its launch, the new sportsbook will be ready to capitalize on the excitement of the Super Bowl and seamlessly transition into March Madness, attracting a surge of bettors to Las Vegas for the popular men’s college basketball tournament. With options to place bets in person or online, Nevada sports betting promotions are set for a significant increase in activity during these upcoming months.

Written By:
Flores Brian
Grant is a former junior B ice hockey player, and a current believer that the Washington Capitals’ aging core still has another Cup run left in the tank. Grant’s owned and operated his own marketing agency since shortly after graduating from Virginia Tech in 2014. He pursued the profession because he figured it’d be a great way to get paid to do something he loves to do, write. After years of hammering puck lines and leading his fantasy football league as Commissioner, Grant started writing about sports betting and the casino gaming industry in 2021 and hasn’t looked back.