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BetMGM Gains North Carolina Sports Betting Access with Charlotte Motor Speedway Deal

Davis Isabela

Updated as of January 7, 2024 at 11:46 AM EST. Read time: 1 minute and 45 seconds. Links to Twitter and Google News provided.

BJ McLeod, driver of the No. 78 B'laster Chevrolet, pits during the NASCAR Cup Series Coca-Cola 600 at Charlotte Motor Speedway.
BJ McLeod, driver of the No. 78 B’laster Chevrolet, pits during the NASCAR Cup Series Coca-Cola 600 at Charlotte Motor Speedway. Photo by David Jensen/Getty Images via AFP.

BetMGM has entered into a partnership agreement required by North Carolina, positioning itself to become one of the premier sports betting apps in the state upon its anticipated launch, just in time for March Madness.

BetMGM fulfilled North Carolina’s law requiring sportsbooks to partner with a sports franchise, arena, or NASCAR track by signing a deal with Charlotte Motor Speedway on Friday.

BetMGM is among the seven sports betting apps in North Carolina eagerly awaiting approval to begin operations in the state. The recent announcement on Friday is a significant milestone for MGM Resorts International, bringing the platform closer to its anticipated launch date in early March.

Good get for BetMGM

In addition to providing entry into the upcoming North Carolina sports betting market, Charlotte Motor Speedway also offers BetMGM a well-known, iconic, and esteemed partner.

The Charlotte Motor Speedway hosts two of NASCAR’s most iconic yearly races: the Coca-Cola 600 and the Bank of America ROVAL 400.

BetMGM CEO Adam Greenblatt found the decision to partner with Charlotte Motor Speedway to be straightforward.

He expressed anticipation for the arrival of legal, safe, and regulated online sports betting in North Carolina, a state with over 10 million residents and a thriving sports scene. The partnership between BetMGM and Charlotte Motor Speedway will cater to the entertainment needs of North Carolinians, providing a premier and responsible gaming experience that will benefit various state agencies.

Good fit for Charlotte Motor Speedway

BetMGM, a top sports betting site, is bringing its innovative approach and expertise to sports bettors in North Carolina.

BetMGM has formed partnerships with every major sports league in North America, as well as iconic teams and venues nationwide. Its established name and market expertise will be advantageous for both the legal sports betting industry in North Carolina and the Speedway.

In a press release, Greg Walter, executive vice president and general manager of Charlotte Motor Speedway, stated that the partnership with BetMGM reflects the track’s commitment to innovation and progress in sports entertainment. This collaboration will offer sports fans exciting new ways to engage with their favorite events, while also contributing to the growth of North Carolina’s tax base, supporting colleges, and attracting major events in the future.

North Carolina taking shape

Although there is no set launch date for legal sports betting in North Carolina, Friday’s BetMGM announcement provides more clarity on the upcoming landscape.

Five out of the seven operators in the state have signed the required partnerships. These operators include:

DraftKings and Underdog are the only licensed providers in North Carolina that have not yet signed a partnership deal, with DraftKings appearing to be on the brink of forming an imminent partnership.

Written By:
Davis Isabela
Davis Isabela is the Editor-in-Chief of Underscoreg Review. He has been a writer, reporter and editor for more than 20 years, and his work has appeared in more than 200 publications across North America. His first book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008. He has written more than 50 sportsbook reviews and dozens of other sportsbook-related content articles. James has also been quoted as a sports betting expert in USA Today and Sports Illustrated.