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Betr Signs Agreement with Betting Ladies

Collins Garrett

Updated on June 19, 2024 at 12:44 PM EDT • Read time: 1 min 18 sec. Links to Twitter and Google News available.

Jake Paul gives a press conference as we look at the deal between Betr and Betting Ladies.
Jake Paul gives a press conference after knocking out Andre August in the first round at the Caribe Royale Orlando. Photo by Nathan Ray Seebeck/USA TODAY Sports.

The operator of the micro-betting sports platform, Betr, has joined forces with Betting Ladies, a community of women who are enthusiastic about sports betting and gaming. Betr is the pioneer sports betting app that emphasizes “microbetting,” and this collaboration coincides with its expansion plans in the US market. By targeting women sports bettors, Betr aims to attract a larger segment of potential US customers and establish its presence among the top sports betting apps in the industry.

As per the agreement, Betr and Betting Ladies will collaborate to produce unique content highlighting empowering stories of women in the sports and gambling industries. This content will be shared on Betr’s social media platforms, reaching an audience of over 2.5 million followers.

Betr and the deal

The partnership began when Betting Ladies shared a Game 5 analysis of the NBA Finals on Betr’s social media platforms. The Boston Celtics emerged victorious over the Dallas Mavericks in the game, ultimately winning the series.

Mike Denevi of Betr Media expressed his excitement about collaborating with Betting Ladies to empower women in the sports betting industry. He emphasized Betr’s dedication to making sports betting inclusive and enjoyable for all individuals, irrespective of their gender.

Established in 2022 by Jake Paul, a well-known social media personality, and Joey Levy, co-founder of Simplebet, Betr’s micro-betting platform is currently operating in the Ohio and Virginia sports betting markets. Recently, the company obtained a license from the Maryland Lottery to launch as a Maryland sports betting app. Betr has also secured market access in Pennsylvania, Colorado, Indiana, and Kentucky sports betting markets.

Betting ladies

In 2023, Betting Ladies was established with the goal of empowering women to engage in sports betting through a variety of resources, such as beginner guides, betting calculators, daily horoscopes, and up-to-date betting news. This content will now be seamlessly integrated into all Betr platforms.

Val C. Martinez, founder of Betting Ladies, stated that the collaboration with Betr presents a thrilling chance to broaden their influence in the sports betting community. By working together, they aim to remove obstacles and encourage women to engage in and fully enjoy sports betting.

Written By:
Collins Garrett
Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We’re going to pursue perfection, knowing full well we won’t catch it, but we’re going to relentlessly chase it,” Mike Tomlin, Pittsburgh Steelers Head Coach.