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BetRivers Getting Into the NASCAR Title Sponsor Game

Davis Isabela

Updated as of April 4, 2024 at 1:20 PM EDT • Read time: 1 minute and 35 seconds. Find more information on Twitter and Google News.

A detail view of "DOVER" stenciled on the wall after the NASCAR Cup Series as we look at BetRivers recent deal to become a Nascar title sponsor
A detail view of “DOVER” stenciled on the wall after the NASCAR Cup Series Würth 400 at Dover International Speedway on May 01, 2023 in Dover, Delaware. Photo by James Gilbert/Getty Images via AFP.

BetRivers, a leading sports betting site from Rush Street Interactive, will receive increased visibility as NASCAR visits Dover Motor Speedway on April 27. In an exciting announcement on Tuesday, BetRivers revealed their partnership with NASCAR to serve as the title sponsor for a NASCAR Xfinity Series Dash 4 Cash race.

The upcoming BetRivers 200 is scheduled for April 27 at 1:30 p.m. ET at Dover Motor Speedway. Rush Street Interactive CEO Richard Schwartz expressed excitement about the new partnership, stating, “We are excited to be the title sponsor for this esteemed NASCAR event alongside Dover Motor Speedway.”

Building the brand

By sponsoring the race, BetRivers will receive national recognition and attract a different audience in its efforts to boost its average market share in the U.S.

Being located in Delaware, exposure is crucial, especially with Dover Motor Speedway nearby. BetRivers has recently become the latest sports betting app in Delaware, thanks to a partnership with the Delaware Lottery.

In January, Rush Street Interactive replaced 888 as the Lottery’s exclusive partner for mobile sports betting. The five-year agreement establishes BetRivers as a major player in the market for years to come.

Attendees of the race and users of the BetRivers app will have access to exclusive promotions leading up to the event. Additionally, for the first time ever, attendees will be able to place bets at a Delaware sports betting venue.

Welcome with open arms

BetRivers has been warmly embraced in Delaware, and their sponsorship of the NASCAR Xfinity Series is the most recent effort to win over the local community.

Dover Motor Speedway President & General Manager Mike Tatoian announced that BetRivers will be the title sponsor for the upcoming race, the BetRivers 200. Tatoian expressed excitement about the partnership, stating that BetRivers’ dedication to excellence and providing exceptional experiences align perfectly with the values of the Speedway. He looks forward to creating lasting memories for fans and drivers with BetRivers for years to come.

Helene Keeley, Director of the Delaware Lottery, emphasized the significance of community engagement and local economic benefits in discussions with Rush Street Interactive.

Supporting the local community is a priority for Rush Street Interactive, as demonstrated by our partnership with the Xfinity Series NASCAR Race at Dover Motor Speedway. The newly named BetRivers 200 is a testament to our commitment to Delaware and our ongoing partnership with BetRivers.

Written By:
Davis Isabela
Davis Isabela is the Editor-in-Chief of Underscoreg Review. He has been a writer, reporter and editor for more than 20 years, and his work has appeared in more than 200 publications across North America. His first book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008. He has written more than 50 sportsbook reviews and dozens of other sportsbook-related content articles. James has also been quoted as a sports betting expert in USA Today and Sports Illustrated.