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Caesars Opens Retail Books in New Mexico

Kelly Irvin

Updated on May 22, 2024 at 4:59 PM EDT • Read time: 1 minute and 20 seconds. Find more on Twitter and Google News.

The marquee at Caesars Palace displays Super Bowl LVIII signage on Feb. 3, 2024 in Las Vegas, Nevada, as we look at Caesars opening retail books in New Mexico.
The marquee at Caesars Palace displays Super Bowl LVIII signage on Feb. 3, 2024 in Las Vegas, Nevada. Photo by Ethan Miller/Getty Images/AFP.

The top sportsbooks are constantly striving to expand into new territories, often focusing on major markets. However, targeting smaller markets can also be successful, as Caesars has demonstrated with their recent move into New Mexico.

One of the top sports betting apps, Caesars, has teamed up with Laguna Development Corporation to open multiple in-person sportsbooks in New Mexico. Bettors can now place wagers at the Route 66 Casino Hotel, Casino Xpress, and Dancing Eagle Casino.

The goal is to enhance accessibility and improve the overall experience of sports betting in New Mexico.

In a statement, President and CEO of LDC Maxine Velasquez expressed enthusiasm about partnering with a top gaming company to offer New Mexico sports fans an exceptional wagering experience that links guests to sporting events globally.

The strategy

Increasing access to in-person wagering is essential in a state where it is the sole option for bettors. In New Mexico, in-person betting is permitted, while online betting through betting sites is not allowed.

Caesars is focusing on established and popular venues, incorporating kiosks to introduce the familiar Caesars sportsbook promo code experience to historic locations.

For instance, Route 66 has been a popular destination for gamblers in New Mexico for many years, and its iconic neon lights were featured in the 2016 film “Hell or High Water.”

Route 66 Casino Hotel General Manager Adrian Fox announced that in addition to ongoing improvements, the casino will now offer guests access to a top sports betting brand, Caesars Underscoreg platform, with a wide range of wagering options on sports from all over the globe.

Additionally, the Caesars casino promo code will enhance the vibrant atmosphere at Dancing Eagle, which already boasts 400 slot and bingo machines.

This is all a part of a larger effort to expand presence in a region with limited access to online betting.

Written By:
Kelly Irvin
Kelly Irvin has been in the sports media wilderness since 2009, and he joined Underscoreg Review in 2021. His work has been referenced in The New York Times and Forbes. He’s also made appearances on The Fan 590 and TSN 1050. Sean is a regular bettor who places bets daily while using a handful of books. Most frequently, he uses FanDuel and bet365 due to the quality experience on those apps. While he’ll often take an analytical approach, Sean enjoys the fun, recreational side of betting too, and embraces alternative markets on events like the Westminster Dog Show or Eurovision, or the many novelty props tied annually to the Super Bowl, for example. Beyond sports, Sean is also interested in the betting markets tied to politics, and especially those connected to American elections. He sees betting as a way to explore and engage in a deeper way, and takes that same view to his work. He plays poker periodically too, and is an avid fantasy sports player. Sean also previously spent time with Bleacher Report and theScore, all after earning his media studies degree from the University of Guelph-Humber.