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Chicago Blackhawks to Dawn Circa Sports Jersey Patch

Davis Isabela

Updated as of June 26, 2024 at 2:05 PM EDT. Read time: 1 minute and 49 seconds. Links to Twitter and Google News provided.

Chicago Blackhawks center Connor Bedard in action as we look at the deal between Circa sports and the NHL's Blackhawks
Chicago Blackhawks center Connor Bedard in action against the Los Angeles Kings during the third period at Crypto.com Arena. Photo by: Gary A. Vasquez/USA TODAY Sports.

Circa Sports, based in Las Vegas, has secured a jersey patch sponsorship deal with the Chicago Blackhawks, bringing the sportsbook more NHL exposure. While none of our top sports betting apps have ventured into advertising on NHL jerseys, Circa Sports is taking the leap with this partnership.

On Tuesday, a press release announced that the Chicago Blackhawks of the NHL have inked a multi-year agreement with Circa Sports, which will result in the Circa Sports patch being displayed on the team’s jerseys. Beginning in the 2024-2025 season, the prominent presence of Circa Sports branding will be seen on the Blackhawks’ home uniforms.

Circa secures its second partnership with an NHL team in Chicago, making them the first patch partner of the team. The sports betting provider already has their patch featured on the Vegas Golden Knights’ home jerseys.

Derek Stevens, CEO of Circa Sports, expressed his excitement and sense of responsibility in partnering with an Original Six hockey team and a team known for its iconic home jersey. As a lifelong hockey fan, he is thrilled to showcase the new Blackhawks jersey alongside the young and dynamic team.

Circa making a splash

Circa Sports is a legal sports betting brand that may not be as well-known outside of the Nevada sports betting scene, but it also operates in the Illinois, Colorado, Iowa, and Kentucky sports betting markets.

Circa’s presence in Illinois includes retail locations at American Place in Waukegan, and the company is one of the Illinois sports betting apps operating in the state.

Circa Sports will unveil its jersey patch with the Blackhawks during the upcoming NHL Draft, a high-profile event happening in Las Vegas at the end of this week.

Jaime Faulkner, Blackhawks President of Business Operations, expressed excitement about the increasing popularity of sports betting among fans. She is proud to welcome Circa Sports as a partner, as they share the goal of expanding interest in the game and providing fans with unique experiences.

NHL and sports betting relationship continues to evolve

In recent years, the NHL’s stance on a partnership with the legal sports betting industry has shifted significantly, despite its previous outspoken opposition.

Many of North America’s top sportsbooks, including BetMGM, Caesars Underscoreg, ESPN BET, FanDuel, and theScore Bet, have official sports betting partnerships with the NHL.

NHL teams in states with legal sports betting platforms are increasingly forming patch partnerships. Following similar deals between the Vegas Golden Knights and Circa, the Washington Capitals and Caesars, and the Arizona Coyotes and Gila River Resorts & Casino, the Circa-Blackhawks partnership has also gained popularity.

Written By:
Davis Isabela
Davis Isabela is the Editor-in-Chief of Underscoreg Review. He has been a writer, reporter and editor for more than 20 years, and his work has appeared in more than 200 publications across North America. His first book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008. He has written more than 50 sportsbook reviews and dozens of other sportsbook-related content articles. James has also been quoted as a sports betting expert in USA Today and Sports Illustrated.