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NASCAR Deal to Provide DraftKings With North Carolina Sports Betting Access

Davis Isabela

Updated on January 8, 2024 at 9:36 AM EST. Read time: 1 minute and 28 seconds. For more information, check out the Twitter and Google News links below.

Tyler Reddick, driver of the No. 45 Jordan Brand Toyota, and Christopher Bell, driver of the No. 20 DEWALT Plumbing Solutions Toyota, lead the field at Charlotte Motor Speedway.
Tyler Reddick, driver of the No. 45 Jordan Brand Toyota, and Christopher Bell, driver of the No. 20 DEWALT Plumbing Solutions Toyota, lead the field at Charlotte Motor Speedway. Photo by Jared C. Tilton/Getty Images via AFP.

DraftKings is set to enter the North Carolina legal sports betting market with its official launch in the coming months.

DraftKings and NASCAR have joined forces in a long-term partnership that will grant the sports betting provider entry into the North Carolina sports betting market upon its launch. The anticipated launch is set to coincide with March Madness, starting on March 19.

In North Carolina, aspiring sports betting apps must form partnerships with professional sports leagues, franchises, or venues in order to be eligible for a license to operate.

Matt Kalish, president of DraftKings North America, stated that DraftKings and NASCAR have worked closely together for years, both dedicated to improving the fan experience. He expressed excitement for the next phase of their partnership, which will include offering DraftKings’ top-rated mobile sportsbook to fans in North Carolina.

DraftKings is set to expand its legal sports betting operations to North Carolina, making it the company’s 27th jurisdiction in North America.

Only a matter of time

DraftKings is the sixth out of the seven licensed North Carolina sports betting apps to secure a required partnership, following a recent deal made by BetMGM. Although the sportsbook had already received approval from regulators, it was lacking the essential partnership.

The updated list of sportsbooks and their partnerships now consists of:

This means that Underdog is the only one among the top seven sports betting sites that does not have a mandatory partnership agreement in place for North Carolina prior to the anticipated launch in March.

Caesars is not currently listed as a potential sports betting app in North Carolina, but it is anticipated to be included as a provider due to its strong retail sports betting presence in partnership with the state’s tribal casinos.

Building on a relationship

DraftKings and NASCAR have a strong partnership in the North Carolina market, as they have collaborated to enhance the fan experience over the years.

DraftKings has been designated as an Authorized Gaming Operator of NASCAR and serves as the exclusive daily fantasy sports partner for the organization.

According to Joe Solosky, NASCAR’s managing director of sports betting, DraftKings has a history of improving fan experiences in various sports. He expressed excitement about the ongoing partnership with DraftKings to provide NASCAR fans in North Carolina with more ways to engage and access its top-notch mobile sportsbook.

Written By:
Davis Isabela
Davis Isabela is the Editor-in-Chief of Underscoreg Review. He has been a writer, reporter and editor for more than 20 years, and his work has appeared in more than 200 publications across North America. His first book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008. He has written more than 50 sportsbook reviews and dozens of other sportsbook-related content articles. James has also been quoted as a sports betting expert in USA Today and Sports Illustrated.