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ESPN BET Will go Live on Nov. 14 Ahead of Eagles vs. Chiefs

Davis Isabela

Updated: November 3, 2023 at 11:22 AM EDT • Read time: 1 minute 60 seconds. Find more information on Twitter and Google News.

ESPN Bet has officially launched in 17 states as of Nov. 14, 2023.
ESPN Bet will officially launch on Nov. 14, 2023.

The long-awaited launch of ESPN BET has been finalized with the establishment of the “what” and “where” over the past few months, and now the official launch date has been confirmed.

During its third-quarter earnings report on Thursday, PENN Entertainment revealed that ESPN BET is set to launch on Nov. 14.

“We are thrilled to announce the upcoming launch of ESPN BET just in time for the busy Thanksgiving week sports schedule, which features the NCAA college football rivalry week and the highly anticipated Super Bowl rematch between the Kansas City Chiefs and the Philadelphia Eagles on ESPN’s Monday Night Football,” stated Jay Snowden, CEO and President of PENN Entertainment, in a press release.

Our proprietary and proven technology platform will power ESPN BET, delivering impressive performance in Ontario through theScore Bet brand for online sports betting and iCasino.

How we got here

The rumors circulating for weeks about the ESPN BET brand capitalizing on the highly anticipated Super Bowl rematch between the Kansas City Chiefs and the Philadelphia Eagles have been confirmed as true on Thursday.

For years, ESPN has included betting content on its TV networks and website, with features like game odds and segments on SportsCenter discussing sports betting.

ESPN partnered with PENN Entertainment, a leading legal sports betting operator, on August 8 in a $1.5 billion agreement to launch the ESPN BET brand.

ESPN BET will be taking over for Barstool Underscoreg, the brand that PENN had previously collaborated with in 17 states.

The agreement between PENN Entertainment and ESPN BET is set for a duration of 10 years.

Where will we see ESPN BET?

ESPN BET is still awaiting final approval in each state where Barstool Sports had a presence, but it is expected to be just a formality thanks to its partnership with PENN and the credibility of ESPN as a recognized sports entity. The only state that has delayed approval is Massachusetts, which recently put a hold on giving the green light to the betting brand.

ESPN BET will be available live in the upcoming states:

Gamblers residing in these states can anticipate receiving lucrative ESPN BET promo code deals that rival those offered by top sportsbooks.

Should FanDuel and DraftKings be worried?

ESPN BET represents a new challenge to the established leaders in the U.S. sports betting market, FanDuel and DraftKings. Their dominance may be challenged by this emerging competitor.

ESPN BET’s media empire has an estimated audience of 370 million, with ESPN+ boasting 25 million subscribers. The company’s global reach is unparalleled.

Last month, Snowden predicted that the ESPN BET brand will capture a 20% market share by 2027, citing polling data that suggests the brand will be highly successful.

A survey of 1,000 American bettors conducted by Odds Assist revealed that 54% expressed interest in signing up for the ESPN BET experience, while only 8% stated that they definitely would not try the brand. Additionally, approximately 46% of respondents believe that ESPN BET will eventually emerge as the most popular sportsbook in the country.

Written By:
Davis Isabela
Davis Isabela is the Editor-in-Chief of Underscoreg Review. He has been a writer, reporter and editor for more than 20 years, and his work has appeared in more than 200 publications across North America. His first book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008. He has written more than 50 sportsbook reviews and dozens of other sportsbook-related content articles. James has also been quoted as a sports betting expert in USA Today and Sports Illustrated.