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Fanatics Sports Betting App Goes Live in Four States

Perry Sandra

Updated on August 17, 2023 at 1:35 PM EDT, this article is a 2 minute and 20 second read. For more information, visit the Twitter and Google News links provided.

Fanatics CEO Michael Rubin and Fat Joe attend The Player’s Party at MLB All-Star hosted by the Major League Baseball Players Association.
Fanatics CEO Michael Rubin and Fat Joe attend The Player’s Party at MLB All-Star hosted by the Major League Baseball Players Association. Photo by Mat Hayward/Getty Images for TAO Group/AFP.

The beta testing and eager anticipation have come to an end for Fanatics Underscoreg. It’s now time for them to establish a presence and build a reputation in the rapidly expanding U.S. legal sports betting industry and online betting platforms.

Fanatics Underscoreg, a highly anticipated new shop, has officially launched its long-awaited app in four states, marking its entrance into the top sportsbooks. After six months of testing, the company has established a sports betting presence in four of the top 10 U.S. jurisdictions: Maryland, Massachusetts, Ohio, and Tennessee.

Explore our Ohio sports betting applications.

Scot McClintic, Chief Product Officer of Fanatics Betting and Gaming, announced the official launch of the Fanatics Underscoreg product after six months of beta testing. He emphasized the company’s commitment to addressing customer pain points and providing a faster, easier, and more rewarding sports betting experience. By taking a strategic approach to product development, Fanatics has redefined customer expectations for sportsbooks. With complete ownership of the Fanatics Underscoreg product, customers can expect rapid improvements, delivery, and innovation.

The biggest sports apparel brand in the world has launched its sportsbook product for download on desktop, iOS, and Android devices in four states. More jurisdictions are expected to be added before or shortly after the start of the NFL season.

What Fanatics brings to the table

Fanatics has been promoting a sports betting product for more than a year. Before officially launching their sports betting platform, the company announced a large database of approximately 95 million users, some of whom they aim to convert to the Fanatics brand.

It is hoped that their established customer base and well-known brand will enable them to rival top competitors like FanDuel, DraftKings, BetMGM, and Caesars in the highly competitive U.S. legal sports betting market. These four companies currently dominate with their top sports betting apps, holding a collective 75% market share. ESPN Bet, a new sports betting product, will also be a contender for market share alongside Fanatics.

Fanatics prides itself on its strong emphasis on customer service and its ability to stand out in the competitive sports betting industry.

The FanCash rewards program offered by the company is expected to be well-received by American bettors. In addition to earning Fanatics-branded rewards points that can be redeemed for free bets and other promotions in the sportsbook, customers can also use their points to purchase Fanatics retail products.

With FanCash, customers can receive 1% back on Straight bets, 3% back on Parlay bets, and 5% back on same-game parlay bets.

And then there is their PointsBet purchase

The strategic acquisition of PointsBet’s U.S. assets by Fanatics has the potential to transform the company’s trajectory. By obtaining cutting-edge software that has propelled PointsBet to a top-seven sportsbook in the U.S., Fanatics also secures immediate entry into 14 states across America. These states include Colorado, Illinois, Indiana, Iowa, Kansas, Louisiana, Maryland, Michigan, New Jersey, New York, Ohio, Pennsylvania, Virginia, and West Virginia.

Fanatics initially launched in only four states, but through its acquisition of PointsBet, the company now has the advantage of bypassing application processes in 14 additional states. New York sports betting is seen as a major opportunity and a primary focus for the brand’s expansion efforts.

The timing of Fanatics’ expansion is still uncertain, but you can be sure there will be a significant effort to launch in other states in time for the lucrative NFL season.

Written By:
Perry Sandra
Perry Sandra and betting go hand-in-hand. Both are characterized by “odds”. Dave fancies himself as one of the most dedicated sports and pop-culture junkies around, to the chagrin of his family and friends. Following sports for 50 years and writing about it for 20, Dave hasn’t found a sport yet that can’t contribute to 2-3 straight hours of couch time. That search remains ongoing. As a good old Canadian boy, hockey is in Dave’s heart, as is curling sadly. But evolution is a real thing and that’s why football, baseball, and just about every sport on the planet has become a passion. Dave isn’t afraid to kill some time obsessing over politics or the far-too-frequent awards shows the consume the airwaves.