Iconic Las Vegas Mirage Closing and Rebranding

The Mirage and Casino, a well-known landmark in Las Vegas, will be shutting down on July 17 for renovations and a rebranding as the Hard Rock Las Vegas. This will make it one of the top sports betting sites for individuals in other states who have access to Hard Rock.

Opened in 1989, The Mirage is a Nevada sports betting icon known for its Polynesian theme, signature volcano, 3,000 rooms, 80 acres, and famous events like Siegfried and Roy’s white tiger show and the Beatles’ Cirque de Soleil show.

The property owned by Steve Wynn will close its doors on July 17 in preparation for contractors who will be transforming not just the name, but also the entire theme of one of the most famous mega-casinos on the Las Vegas Strip. Previous guests of the property may want to explore other online casinos for real money gaming.

The Mirage expressed excitement for the start of a thrilling new era as Hard Rock Las Vegas prepares to bring entertainment, innovation, and top-notch hospitality to the Strip.

Ramifications

The closure of the Mirage Las Vegas will leave a significant void in the history and structure of the Strip for the three-year renovation period.

The closure of the Mirage marks the end of an era in Las Vegas, as it was one of the pioneering mega-casinos/hotels to open on the strip in 1989.

This also signifies the termination of 3,300 positions in Las Vegas. All staff members will be let go, and approximately $80 million in severance will be distributed.

Resort President Joe Lupo expressed optimism for the future of Las Vegas, as well as the potential for Hard Rock and the Seminole Tribe to contribute to its development and market growth. However, Lupo acknowledged that today is a difficult day for many, and emphasized that the well-being of individuals is their top priority.

After the Seminole Tribe acquired the Mirage from MGM Resorts in 2022, it became the first Strip property to be managed by a Native American tribe. The new owners plan to infuse the property with its Hard Rock heritage and introduce their own branding to the iconic location.

The upcoming Hard Rock resort in Vegas will mark the second time the brand has established a presence in the city. The previous location off the Strip was transformed into the Virgin Hotel Las Vegas.

The reno

It is expected to take three years for The Mirage to transform into the Seminole-owned Hard Rock Las Vegas, complete with a guitar-shaped hotel tower reaching almost 700 feet in height.

The iconic volcano that once drew crowds to the Vegas Strip will soon be replaced with more resort rooms and a striking new tower.

The renovations are anticipated to be completed by 2027, solidifying the Hard Rock presence on the Las Vegas strip.

Vegas undergoing change

There will be a noticeable change to the Las Vegas Strip in the coming years, as confirmed by the closure of The Mirage, the second mega-casino and hotel to announce its shutdown.

The Tropicana Las Vegas was shut down in order to make room for a new $1.5 billion baseball stadium that will serve as the future home of the MLB’s Oakland Athletics.

As Las Vegas landmarks are demolished and new ones are created, the Vegas Strip is expected to be in a state of constant change and chaos for the foreseeable future. However, true to its nature, the city will find ways to help visitors overlook the disruption and appreciate the one-of-a-kind experience it offers. Meanwhile, residents can still enjoy various promotions at Nevada sportsbooks.