LeBron ‘King’ James Joins DraftKings as Talent Ambassador

DraftKings, the top sports betting site in the U.S., revealed on Wednesday that they have partnered with Los Angeles Lakers superstar LeBron James, a well-known figure in the world of sports, to become their brand ambassador.

DraftKings announced on Wednesday that they have signed a multi-year deal with “King James” to serve as a talent ambassador for football and key tentpole events. The specific terms of the agreement were not disclosed.

The statement expressed great honor and privilege in welcoming LeBron James, one of the most influential and greatest athletes of all time, to the DraftKings family. They are excited to collaborate with a passionate sports fan who shares a competitive mindset similar to that of DraftKings, and they anticipate providing thrilling engagement opportunities to their customers and LeBron’s loyal fanbase for years to come.

The timing of the announcement is perfect for DraftKings as they increase their advertising efforts and promote their DraftKings promo code in anticipation of Super Bowl 2024. With record-breaking wagering activity expected in the next two weeks leading up to the game between the San Francisco 49ers and Kansas City Chiefs on Feb. 11, DraftKings is poised for success.

Football, not basketball, focus of LeBron deal

Despite making a name for himself in basketball, the NBA’s all-time leading scorer, James, will be sharing football insights with DraftKings users and readers. This is due to the NBA’s collective agreement which prohibits its stars from partnering with the top sports betting apps for basketball-related promotions.

In accordance with a recent collective agreement, athletes from the Association are now permitted to endorse sportsbooks in various sports. James, a former standout high school football player and devoted follower of the sport, will now be able to showcase his love for football and his personal brand to fans.

James often talks about football on his social media accounts, and it is believed that he could have become a professional player if he had chosen to focus on it instead of basketball. Now, he will be paid for sharing his unique insights on North America’s most popular sport to bet on.

On Wednesday, the King personally shared a social media post expressing his enthusiasm for the new partnership with one of the top NFL betting sites.

Even though James is not a professional handicapper, his words resonate with sports fans worldwide and carry significant influence.

DraftKings scores big with James deal

Teaming up with the NBA’s biggest star is a huge victory for DraftKings, as they continue to gain ground on, and even surpass, their rival FanDuel in market share with the rapid growth of sports betting in the U.S. and other countries.

James is not only a four-time NBA champion with four MVPs and 20 All-Star selections, but he also has an impressive 150 million followers on Instagram and over 50 million on X (formerly Twitter).

It is uncertain how much of an effect his weekly football predictions and related content will have on the sportsbook in the future, but securing one of the most well-known and respected global sports betting personalities is undoubtedly a major win for DraftKings.