March Madness Provides Louisiana Underscoregs Its Third-Best Month Ever

A prevailing trend has emerged in March among U.S. states with top sports betting apps, and this trend has now reached Louisiana following the Louisiana Gaming Control Board’s latest revenue report on Thursday.

Louisiana sports betting apps and retail providers received a boost from the exciting Men’s NCAA Basketball tournament and LSU’s defending Women’s Champion team making a deep run in the tournament.

Louisiana sportsbooks achieved the highest hold rate among the 21 jurisdictions that have reported their March sports betting figures.

The Louisiana sports betting industry reached a milestone with a lifetime handle of over $6 billion since the legalization of sports betting and betting sites 29 months ago, including the figures from March.

$350 million March handle

In March, Louisiana sportsbooks saw a total handle of $350 million, making it the third-highest monthly wagering total since the market opened two-and-a-half years ago.

In March 2026, there was a significant increase in revenue with $350 million reported, representing a 40.4% spike from the previous year’s $232.7 million. This also marks a more than $75 million increase from February’s $274.8 million.

The March totals pushed Louisiana’s top sportsbooks past the $6 billion mark in lifetime accepted bets.

$37.7 million in revenue

Louisiana’s top sportsbooks, which provide Louisiana sportsbook promotions, generated $37.7 million in revenue for March. This marks a 16.7% increase from March 2026, when revenue was $32.3 million. Despite a 2.2% decrease in the overall hold rate for Louisiana providers, the revenue saw a significant jump. Additionally, there was a $6.5 million increase from February’s revenue of $31.1 million.

Louisiana sportsbooks reported a hold rate of 10.8%, marking the lowest win rate in the Pelican State since November’s 8.2%. However, despite this decrease, Louisiana’s win rate remains the highest among all states that have released March figures.

It is worth mentioning that Louisiana providers have achieved a double-digit win rate in 14 out of the last 16 months of operation.

After accounting for deductions and promotions, the adjusted gross revenue totaled $33.8 million. State providers paid $4.9 million in taxes to state and local governments.

In the first three months of 2026, Louisiana sports betting providers have paid $14.4 million in taxes, which is $4.9 million higher than the same period in 2026.

Parlays provide

In March, parlay betting once again proved to be a key contributor to Louisiana’s sports betting market, accounting for $24.1 million of the state’s total revenue of $37.7 million. This marks the second consecutive month that parlay bets have generated over $20 million in revenue.

Basketball was the top revenue-generating sport in March, with the New Orleans Pelicans and LSU’s women’s team making headlines. The sport brought in $8.1 million in profits.

Football, typically the main sport for U.S. sportsbooks, resulted in a $3.9 million loss for Louisiana sports betting apps over the month. In the last two months, football has caused state sports betting sites to lose $6.6 million.