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Kansas City Chiefs fans watch celebrate as their team defeats the San Francisco 49ers in Super Bowl LVIII, which saw record sports betting activity.
Kansas City Chiefs fans watch celebrate as their team defeats the San Francisco 49ers in Super Bowl LVIII during the Red Kingdom Block Party at the Power and Light District on February 11, 2024 in Kansas City, Missouri. Reed Hoffmann/Getty Images/AFP

This week, the gaming commissions of New Jersey and Philadelphia officially confirmed the widespread popularity of betting on Super Bowl LVIII.

A GeoComply study on Monday showed that there was a surge in activity on the top sports betting websites during Sunday’s game, where the Kansas City Chiefs secured a 25-22 overtime victory against the San Francisco 49ers at Allegiant Stadium in Las Vegas.

According to GeoComply data, there was a 22.3% increase in geolocation checks for the Big Game compared to last year. The number of active user accounts before the contest also saw a 15% rise to 8.5 million. Impressively, a record-breaking 14.75 thousand transactions per second were logged in the minutes leading up to kickoff.

Earlier this week, Nevada reported a record-breaking $185.6 million handle for Super Bowl weekend in sports betting. New Jersey and Pennsylvania are also seeing similar trends in their sports betting activities.

New Jersey draws nearly $150 million in Super Bowl bets

On Wednesday, the New Jersey Division of Gaming Enforcement announced that $141.6 million was bet on the Super Bowl in the Garden State.

This marks a 30% growth in legal sports betting activity on the NFL championship game compared to the $109.3 million collected by New Jersey sports betting apps during the 2023 Super Bowl.

During the Super Bowl, lucky bettors received a total of $133.1 million in payouts. Despite numerous New Jersey sportsbook promotions leading up to the game, sportsbooks still managed to come out ahead with a profit of approximately $8.5 million.

Pennsylvania records more activity than Super Bowl LVII

Likewise, the Pennsylvania Gaming Control Board noted a rise in betting activity for the recent Super Bowl. In a statement, it was revealed that over $71.5 million was wagered on Super Bowl LVIII, surpassing the amount from the previous year’s game, where the Philadelphia Eagles faced the underdog Chiefs.

If the Eagles had reached their full potential and made it to this year’s Super Bowl, the amount of wagering activity would likely have been incredibly high. However, despite this, Pennsylvania sports betting apps and retail providers still saw a 15% year-over-year increase in total handle for this year’s championship compared to last year.

The anticipated revenues for Pennsylvania’s top sports betting apps are projected to exceed $11 million, marking the second-highest amount in the past four years. Last year, revenues reached a record $29.7 million, boosted by the Eagles’ defeat and the attraction of new customers through Pennsylvania sportsbook promotions.

According to GeoComply, the number of online betting accounts in Pennsylvania increased to 875,000 from 793,000 during last year’s game. GeoComply also reported over 13.6 million geolocation checks over the weekend.

High numbers expected to keep rolling in from Super Bowl LVIII

After last weekend’s record-breaking TV numbers for the game, it is anticipated that there will be a surge in big betting numbers for Super Bowl LVIII.

GeoComply reported a 22.3% year-over-year increase in Super Bowl betting nationwide, while SimpleBet saw record activity with one million bets and a $17 million handle for the game on Sunday.

The success stories of legal sports betting in the U.S. are being led by reports from Nevada, New Jersey, and Pennsylvania, with more to come.