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NHL and BetMGM Team Up For Online Slot Game

Davis Isabela

Update as of December 9, 2023 at 2:44 PM EST: Read in 2 minutes and 1 second. Find more information on Twitter and Google News.

A closeup view of the NHL logo on a hockey net prior to the game between the New York Islanders and the Chicago Blackhawks as we look at the NHL-BetMGM partnership.
A closeup view of the NHL logo on a hockey net prior to the game between the New York Islanders and the Chicago Blackhawks. Photo by Bruce Bennett/Getty Images/AFP.

The NHL is capitalizing on the growing trend of legal gambling worldwide by expanding into online casino gaming and partnering with a top sportsbook.

BetMGM announced on Thursday that they have launched “NHL Gold Blitz,” the first NHL-endorsed online slots game. This new addition joins over 1,500 slot games in BetMGM’s library, making it one of the top sports betting apps with a vast collection of casino jackpot networks.

Oliver Bartlett, the VP of gaming product and content at BetMGM, expressed excitement about the partnership with the NHL and digital gaming corporation to introduce this unique slot to BetMGM.

The perfect combination of the renowned NHL brand and exciting game play makes this a definite success. We take pride in providing this and a variety of other exclusive games at BetMGM.

What is NHL Gold Blitz?

The newest casino game from BetMGM, NHL Gold Blitz, could become their most popular yet. In addition to this exciting new game, BetMGM has also collaborated with the NHL on branded roulette and blackjack options, as well as the live money wheel game, Dream Catcher.

The NHL Gold Blitz video slot is a six-by-four game with 4,096 ways to win. Players of BetMGM’s latest offering can enjoy a variety of features, including the NHL Gold Blitz instant cash collection, wild multiplier free spins, and jackpot rewards.

The goal of the product is to provide an engaging slots experience that features the logos of all 32 NHL teams along with the iconic NHL shield.

NHL diversifying

The NHL has been working diligently to expand its presence in the growing North American legal gambling market beyond just sports betting. BetMGM/NHL-branded casino games can now be found in New Jersey, Ontario, Pennsylvania, and Michigan, and there are plans to expand to additional jurisdictions in the future.

NHL Gold Blitz will debut in the New Jersey market before expanding to other jurisdictions in the coming months.

The league is expanding its presence in the traditional sports betting industry as well. Recently, the NHL revealed a partnership with PENN Entertainment to designate its ESPN BET and theScore Bet brands as the official sports betting partners.

BetMGM expanding its reach

BetMGM is currently positioned as the third-largest player in the U.S. legal sports betting market, trailing behind FanDuel and DraftKings. However, ESPN Bet could be a strong competitor that potentially threatens BetMGM’s standing. With a market share of approximately 17%, BetMGM is behind FanDuel, which holds around 40% of the market share.

Nevertheless, BetMGM stands out for its exceptional casino gaming options, widely regarded as the most extensive and impressive in the industry. The introduction of NHL Gold Blitz further solidifies their reputation as pioneers in online slots gaming.

BetMGM is now dominating the market for NHL-themed casino games with the release of NHL Gold Blitz. This partnership is a successful move for both BetMGM and the league as they strive to stand out in the increasingly competitive online gambling sector.

Written By:
Davis Isabela
Davis Isabela is the Editor-in-Chief of Underscoreg Review. He has been a writer, reporter and editor for more than 20 years, and his work has appeared in more than 200 publications across North America. His first book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008. He has written more than 50 sportsbook reviews and dozens of other sportsbook-related content articles. James has also been quoted as a sports betting expert in USA Today and Sports Illustrated.