Philadelphia 76ers Extend Partnership With BetMGM
On Oct. 26, the Philadelphia 76ers solidified their partnership with top sports betting and iGaming provider BetMGM by extending a deal that was originally signed in December 2020.
BetMGM has secured its position as the official sports betting partner of the Philadelphia 76ers for an unspecified duration. The partnership has been confirmed to be a multi-year agreement, as per the announcement.
76ers chief revenue officer Katie O’Reilly announced the exciting partnership with BetMGM to provide fans with another chance to engage in competition as the new season approaches. The team is eager to expand on their success in the Philadelphia market and provide unique experiences for both BetMGM customers and 76ers fans.
Traditional partnership perks remain in place
Both BetMGM and the Philadelphia 76ers will continue to enjoy their usual perks.
The previous agreement will result in TV-visible signage featuring BetMGM’s logo on the pole pads at 76ers games. Additionally, there will be various fan engagement campaigns, such as promotions in the team’s official app, 76ers-themed casino games, and other activities.
BetMGM will also enjoy the advantage of having its name displayed on all 76ers digital and social platforms, including the official 76ers mobile app.
Philadelphia will benefit from enhanced fan experiences and increased financial gains by partnering with one of Pennsylvania’s top sports betting apps.
The Borgata Hotel Casino & Spa in Atlantic City, owned by MGM Resorts, will remain the designated “official away game host of the 76ers.” Fans can enjoy traditional watch parties at the venue, featuring appearances by 76ers alumni and the chance to win branded 76ers prizes.
New fan engagement opportunities included
In addition to the standard offerings, the multi-year partnership between BetMGM and Borgata will introduce an enhancement for customers in Pennsylvania and New Jersey. Users of both platforms can expect a more immersive sports betting experience with the leading legal provider in the industry.
The partnership extension offers BetMGM customers in Pennsylvania and New Jersey an enhanced BetMGM VIP fan experience with new watch parties and exclusive live odds boosts. Starting immediately, users can receive 50% live odds-boost tokens during Philadelphia 76ers games this season.
“We are focusing our investment on individuals who are already passionate about the Sixers winning, scoring high points, or achieving greatness,” explained Matt Prevost, chief revenue officer of BetMGM. “Through our odds boost initiative, we are wholeheartedly supporting the 76ers and connecting with fans who are already loyal to the team, providing them with added value through our partnership.”
76ers fans who are BetMGM users will be able to attend pre-game shootarounds with the team, and plans are underway to introduce luxury seating for BetMGM customers at the 76ers’ home venue.
Prevost stated that this extension will help improve the gameday experience for fans both in the arena and at home. He expressed excitement about continuing their partnership with the 76ers in the upcoming seasons.