Prime Underscoreg Launches in New Jersey

Prime Underscoreg will officially debut in New Jersey on Wednesday, April 3rd, after a successful soft launch the previous Sunday. The sportsbook will now be operational 24 hours a day, compared to the limited eight-hour schedule during its initial soft launch on March 31st. It joins a roster of top sports betting sites in the Garden State.

After launching in Ohio in September 2023, Prime Underscoreg expanded to operate in New Jersey as its second state.

The Underscoreg For Sharps

Prime Underscoreg aims to be the preferred choice for serious bettors in every state. It does this by allowing unlimited bet sizes and unrestricted withdrawals for winning bettors.

Despite facing criticism, Executive Chairman Joe Brennan Jr. maintains that giving bettors greater autonomy will result in increased customer loyalty.

Eliminating Offshore Betting

Prime Underscoreg is not designed to compete with major sportsbooks like FanDuel and DraftKings. Instead, its primary aim is to offer a legal alternative to offshore betting. Due to restrictions on bet sizes, available markets, and the number of bets allowed at regulated books, many sports bettors continue to turn to offshore markets or bookies to satisfy their betting needs.

Prime Underscoreg aims to attract these types of bettors in the New Jersey sports betting scene by eliminating these restrictions and offering them the opportunity to bet on its sportsbook.

All Bettors Will Be Treated the Same

Prime Underscoreg aims to attract not only sharp bettors, but all types of bettors. Their goal is to be a sportsbook that welcomes everyone, offering the same maximum bet limits to all customers. Additionally, bettors will not be restricted in the number of times they can place a particular wager.

Focus on Customer Service Rather Than Promos

Prime Underscoreg will prioritize customer service over promotional tactics to attract customers in the short term, believing that this will help build a loyal customer base. Other providers in New Jersey are already offering various sportsbook promotions for residents of the Garden State.

In a recent interview, Brennan expressed confidence in Prime Underscoreg’s ability to assist all customers in resolving issues. He believes this approach will cultivate customer loyalty, encouraging bettors to return for the overall wagering experience rather than just promotional offers. Although this strategy may deter quick sign-ups, Brennan is convinced that it will ultimately result in higher customer retention rates.

Reduced Juice

Prime Underscoreg aims to gain a larger portion of the market by providing lower juice rates for all bets. This means that odds that are typically offered at -110 by other major sportsbooks could be found at -108 or even better at Prime.

If bettors start favoring Prime Underscoreg over other New Jersey sports betting apps, it will be intriguing to observe if competing sportsbooks with a larger market share make any changes. If adjustments are made, it could potentially enhance the betting experience for all bettors, regardless of their preferred platform.

The Future of Prime Underscoreg

February brought a combination of successes and challenges for Prime Underscoreg in Ohio. Despite experiencing their biggest monthly loss to date, they also surpassed $10 million in wagers for the first time since their launch in September. The sportsbook now ranks as the ninth-largest in Ohio, with potential to overtake Hard Rock Underscoreg in the coming month if their growth continues.

Prime Underscoreg is expanding its operations to Kentucky, making it the third state where they will be launching later this year.