Online Gambling Company Stake Gains Naming Rights for F1 Team

Stake, a leading global brand in betting, entertainment, and lifestyle, has taken on the Title Partnership position with Sauber Motorsport AG following the conclusion of its partnership with Alfa Romeo in 2023. Explore numerous motorsports betting options on our top sports betting apps.
Sauber had been searching for a new temporary Title Partnership agreement to cover a two-year period until Audi assumes the role in 2026.
Stake co-founder Edward Craven explained that the partnership deal was carefully created to prioritize the fans, offering a unique viewpoint on the merging of sports and entertainment.
Craven expresses excitement about introducing a new identity to the Formula One team, launching the F1 season with the bold name Stake F1 Team. With a strong passion for speed, innovation, and pushing boundaries, the team is poised to achieve new heights starting in 2024. Anticipate thrilling experiences on and off the track as Stake F1 Team promises exciting activations and a future full of excitement. Stay tuned for an exhilarating journey ahead!
The “Stake F1 Team”
Stake, an online sweepstakes casino, sports betting site, and lifestyle brand, has garnered celebrity backing from Canadian rapper Drake, the UFC, English Premier League football club Everton, former global football standout Sergio Aguero, and Indian Canadian rapper Karan Aujla. In an exciting development, Stake will now be the Title Partner of the Formula 1 racing team Sauber for the next two years.
Stake previously had a partnership with Sauber, which involved naming rights for the team and cars’ chassis. The enhanced collaboration signifies a fresh start for Stake as it strives to boost its visibility and reputation as a top online sports betting brand worldwide. If Stake is not accessible in certain regions, bettors can explore our recommended sportsbooks.
Alessandro Alunni Bravi, team representative, stated that last season marked the beginning of Stake’s venture into Formula 1. The brand’s new position as the headlining Stake F1 Team is seen as the logical and thrilling progression on this journey. Stake has effectively connected with Formula 1’s expanding fan base, strengthening its own community and introducing a fresh audience to the sport. This has been beneficial not only for the team but for the entire F1 community.
“We were fortunate to engage in amazing events alongside Stake’s ambassadors, such as Argentine soccer icon Sergio Aguero and Indian Canadian rapper Karan Aujla. As we enter 2024, we see it as a fresh start to achieve greater success and expand our reach. We are excited for an even more thrilling lineup of events in the upcoming season.”
Kick.com angle
Kick.com, a new streaming platform with ties to Stake co-founder Edward Craven, will be partnering with Swiss-based Sauber for the Tethered to the Stake Title Partnership. This collaboration will provide Kick.com with increased exposure among sports and sports betting enthusiasts.
The FIA has officially recognized the title of “Stake F1 Team Kick Sauber,” but it is anticipated that, with the exception of a few events on the F1 calendar, the team will use “Stake F1 Team” as their official name.
According to Alessandro Alumni Bravi, the managing director of Sauber, the partnership with Kick.com represents the team’s commitment to innovation and challenging traditional norms. He believes that Kick.com’s unique approach to live streaming will revolutionize the world of Formula One, aligning perfectly with Sauber’s philosophy of pushing boundaries and embracing change.
What’s next?
The Stake F1 Team Kick Sauber is set to launch in 2024 on February 5th in London, England. The event, known for its glitzy atmosphere, will showcase the team’s C44 car featuring a fresh logo and a black and white color scheme.
The 2024 F1 season is approaching, kicking off with the Bahrain Grand Prix on Feb. 29. The team aims to improve upon their ninth-place finish in the constructors’ championship. Valtteri Bottas and Zhou Guanyu have been confirmed as the team’s drivers for the upcoming season.