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Simplebet Still Growing After 3rd Successful NBA Season

Kelly Irvin

Updated on June 25, 2024 at 5:19 PM EDT • Read time: 1 min 23 sec. Find more on Twitter and Google News.

Boston Celtics forward Jayson Tatum points to the crowd with the Larry O'Brien Championship Trophy during the 2024 NBA Championship parade in Boston as we look at SimpleBet and it's successful NBA season.
Boston Celtics forward Jayson Tatum points to the crowd with the Larry O’Brien Championship Trophy during the 2024 NBA Championship parade in Boston. Photo by Brian Fluharty-USA TODAY Sports.

Microbetting, with its immediate results and quick gratification, is becoming increasingly popular among bettors at top sportsbooks in the expanding legal sports betting market.

Simplebet’s microbetting products were widely used during the NBA season by bettors at DraftKings, Caesars, bet365, and Hard Rock Bet. The company revealed impressive numbers this week, marking its third consecutive highly successful season.

Simplebet experienced a 75% increase in microbetting activity during the NBA season compared to the previous year, resulting in nearly $325 million in wagers placed through the company’s partner sports betting sites.

Rapidly growing appeal

Microbetting elevates live betting by enabling bettors to place prop bets on specific plays within a game. For instance, Simplebet offers a popular market called “next field goal type,” where users can predict the type of shot a specific NBA player will make next.

The best sports betting apps saw a total of 13 million bets placed during the NBA season, indicating the increasing popularity and rapid growth of this practice.

Fans have the opportunity to interact with a game in a distinct manner, all while experiencing it in real-time.

Simplebet CEO Chris Bevilacqua expressed excitement about the increase in fan engagement during the NBA season. He highlighted how their innovative in-play betting options have allowed users to interact with the game in real-time by predicting their favorite players’ next moves on the court.

The increase in NBA TV ratings this season can be attributed to the improved viewing experience provided by in-play betting.

Other microbetting markets are climbing fast

Baseball is well-suited for microbetting, allowing bettors to place wagers on individual at-bats or even single pitches with ease.

Simplebet also stated that there was a 157% increase in total money wagered year-over-year during the first two weeks of the 2024 MLB season.

Football offers clear microbetting opportunities as SimpleBet observed a 60% increase in activity during the 2023 NFL season. One popular bet involves predicting the exact result of a drive, which generated a betting handle exceeding $7.7 million during Super Bowl 58.

Written By:
Kelly Irvin
Kelly Irvin has been in the sports media wilderness since 2009, and he joined Underscoreg Review in 2021. His work has been referenced in The New York Times and Forbes. He’s also made appearances on The Fan 590 and TSN 1050. Sean is a regular bettor who places bets daily while using a handful of books. Most frequently, he uses FanDuel and bet365 due to the quality experience on those apps. While he’ll often take an analytical approach, Sean enjoys the fun, recreational side of betting too, and embraces alternative markets on events like the Westminster Dog Show or Eurovision, or the many novelty props tied annually to the Super Bowl, for example. Beyond sports, Sean is also interested in the betting markets tied to politics, and especially those connected to American elections. He sees betting as a way to explore and engage in a deeper way, and takes that same view to his work. He plays poker periodically too, and is an avid fantasy sports player. Sean also previously spent time with Bleacher Report and theScore, all after earning his media studies degree from the University of Guelph-Humber.