Super Bowl 57 Set To Break Sports Betting Records

The Big Game is set to shatter major betting records in the United States.

The American Gaming Association has released research indicating that the upcoming Super Bowl 57 between the Philadelphia Eagles and Kansas City Chiefs is expected to break records for betting handle.

A recent survey conducted by Morning Consult for the AGA revealed that an estimated 50.4 million American adults, which is equivalent to 20% of the population, are projected to bet a total of $16 billion on Super Bowl LVII. This astonishing figure represents a 61% increase from the AGA’s 2022 estimates and is more than double the wagering total predicted last year.

The impact of legalization on Super Bowl 57 betting

Super Bowl 57 marks a significant milestone for the sports betting industry as it is the first NFL championship game to take place in a state with a legal sports betting market since the Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA) in 2018.

The location for this year’s game, State Farm Stadium in Glendale, Arizona, is where the BetMGM Lounge is situated. It is the first retail sports betting site to open on-site at an NFL stadium. The Fanatics Lounge at FedEx Field was the first to launch inside an NFL venue in January.

This will undoubtedly establish new standards with the convenient access and promotion of on-site sports betting options during Super Bowl 57. This trend will continue as the next two Super Bowls will also take place in states where sports betting is legal (Las Vegas in 2024 and New Orleans in 2025).

Information from the AGA research shows that over 33% of NFL fans believe that the legalization of sports betting has increased the excitement of watching NFL games. It will be fascinating to observe how this trend unfolds with the introduction of both in-person retail sports betting and mobile sports betting options for this year’s competition.

What Super Bowl 57 betting might look like

Based on AGA research, there has been a 66% increase in the number of American adults planning to place traditional sports wagers online, at retail sportsbooks, or with bookies, totaling 30 million. Additionally, nearly 30 million individuals also intend to participate in casual betting with friends or in pools/squares contests, marking a 50% rise from 2022 statistics.

If these projections are realized, it would mark the first time in history that American bettors wager more on traditional sports with regulated sportsbooks than through casual betting with friends and family. According to the survey, the breakdown of these numbers is as follows:

• 38% will be online 
• 34% will be casually among friends
• 26% will participate in a pool/square contest
• 17% will be in person at a sportsbook
• 13% will bet with a bookie

If these numbers hold true, the Super Bowl will represent a significant victory for top sportsbooks, with mobile sports betting anticipated to be the driving force.

Online sports betting is currently legal in 23 states and Washington D.C., including Arizona where 18 sports betting sites offer mobile sportsbooks. Popular platforms like DraftKings, Caesars, and BetMGM dominate the Arizona sports betting scene, but BetRivers, BetFred, and FanDuel also provide attractive promotions for bettors in the state.

The U.S. sports betting industry is maturing

Less than five years after the repeal of PASPA, more than half of all American adults reside in an area where sports betting is permitted, with 33 states and Washington, D.C. having legalized markets.

Three additional states have passed legislation legalizing sports betting and are now in the process of implementing it. Massachusetts and Ohio recently joined the sports betting market in 2023.

Super Bowl 56 in 2021 broke records for legal betting, surpassing the previous records set in 2020. With Las Vegas, the hub of American gambling, scheduled to host the Super Bowl in 2024, it is likely that the event will once again set new records after the 2023 game surpasses the milestones set by Super Bowl LVI.

The future of the Caesars Superdome hosting the Super Bowl in 2025 is unknown, as the sports betting industry continues to grow and evolve over the next two years. Only time will tell what lies ahead for this iconic event.

Considering all of these statistics, it is likely that you, my friend, are happily participating in the excitement. Make sure to explore our top Super Bowl betting promotions (available in the U.S. only) from our recommended Super Bowl betting websites!