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Brutus and The Ohio State Buckeyes take part in singing “Carmen Ohio” following a 21-10 victory over the Notre Dame Fighting Irish at Ohio Stadium on September 03, 2022 in Columbus, Ohio. Photo by Ben Jackson/Getty Images via AFP.

In January, Ohio is all about the dogs.

Underdog Sports, the innovative daily and season-long fantasy startup, plans to enter the sports wagering industry by launching its inaugural mobile sportsbook once Ohio legalizes sports betting in January 2023.

Governor Mike DeWine signed Ohio House Bill 29 into law in December 2021, permitting casinos, sports teams, stadiums, bars, and restaurants to seek gambling licenses. The legislation also legalized mobile betting apps within the state. Starting January 1, 2023, sports betting will be allowed at physical locations and through mobile apps in Ohio.

At the Ohio Casino Control Commission meeting on September 6, nine sports betting entities were reviewed for licensure. Among the established industry leaders like BetMGM, Caesars, FanDuel, DraftKings, and PointsBet, Underdog has emerged as a new contender, aiming to shake up the sports gaming industry.

Underdog has announced a partnership with the Cincinnati Reds to serve as the team’s official mobile sports betting provider. This collaboration comes shortly after the Reds were granted a sports gaming license by the Ohio Casino Control Commission. The partnership is expected to greatly benefit Underdog as it launches into the sports betting market, providing the company with a well-known partner to help establish its presence in the industry.

Underdog has been in the spotlight for its significant expansion, securing over $35 million in funding from notable investors like Kevin Durant and Mark Cuban. This has boosted the company’s valuation to $485 million, leading to the hiring of almost 100 new employees as it gears up to enter the sports betting market. Additionally, the company is set to launch a second sportsbook in Colorado by the end of 2023.

During a 2021 interview with Jeff Edelstein of Sports Handle, Jeremy Levine, the founder of Underdog, shared his company’s mission to enhance the live betting experience for users. He expressed his goal for Underdog to offer a dynamic live betting experience that stands out from the traditional sportsbook experience currently dominating the industry.

Levine stated that Underdog prioritizes providing an engaging sports gaming experience beyond just traditional sports betting. He emphasized his goal of revolutionizing the sports betting industry and mentioned plans to introduce various sports betting-related products such as March Madness bracket challenges, Survivor pools, Super Bowl squares, and casino games like poker.

Levine expressed that successful companies in this industry should have various components and platforms. He believes that the leading companies require a comprehensive range of platforms, and he is confident that his team can create these better than anyone else.

Levine has emphasized his intention for Underdog Underscoreg to stand out from other players in the sports wagering industry. He believes that many companies are targeting the same customers with identical offers and products on generic third-party platforms. Levine sees an opportunity to create something more innovative and distinctive.

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History Of Underdog

Jeremy Levine, the founder of StarStreet and Draft, established Underdog in February 2020. Known for its popular “Best Ball” contests in fantasy sports, Underdog has quickly become a household name in the industry. These season-long contests require no in-season maintenance and focus on the fantasy draft experience.

Underdog’s rapid rise in popularity caught the attention of investors, leading to a $10 million funding announcement in May 2021. Notable figures like Kygo, The Chainsmokerz, and Jared Goff were among those who invested in the company. With this new capital, Underdog acquired GOAT Gaming that fall, allowing them to enter the sports wagering market. In 2021, Underdog introduced player prop parlays to their platform, marking their entry into the sports betting industry.

In July 2022, Underdog revealed that it had secured a second round of investor funding, amounting to $35 million. This substantial influx of capital increased the company’s valuation to an impressive $485 million as it prepared for the upcoming 2022 NFL and college football season.

The decision enabled the company to fully embrace the sports betting industry, leading to the development of its inaugural mobile sportsbook, which is anticipated to launch in Ohio in January 2023.

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