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New England Patriots fans show their appreciation for former player Julian Edelman during a game at Gillette Stadium in Foxborough, Massachusetts. Edelman is now a brand ambassador for WynnBET. Photo by Elsa/Getty Images via AFP.
New England Patriots fans show their appreciation for former player Julian Edelman during a game at Gillette Stadium in Foxborough, Massachusetts. Edelman is now a brand ambassador for WynnBET. Photo by Elsa/Getty Images via AFP.

WynnBET, previously a lesser-known name in the U.S. legal sports betting industry, has introduced a new app designed to enhance the overall gambling experience.

WynnBET recently launched a new multi-state platform in Arizona, Colorado, Indiana, Louisiana, Tennessee, and Virginia, replacing their state-specific apps. The company plans to introduce this platform in Massachusetts, West Virginia, and New York soon.

This week, existing WynnBET customers will receive instructions to download the updated app. All current bets, funds, and Wynn Rewards will seamlessly transfer to their new accounts once they have downloaded the new version of the app.

In a statement, Ian Williams, the president of Wynn Sports Interactive, expressed excitement about launching the new WynnBET app with upgraded sportsbook technology in six additional markets. He emphasized the company’s dedication to providing a top-notch experience for players in every state where they do business. Williams also thanked state regulators for promptly reviewing the new platform and acknowledged the hard work of the WynnBET team members and partners who worked diligently to complete this important project in a timely manner.

Take a look at our review of WynnBET

What the new WynnBET app brings

The goal of the new WynnBET app is to simplify the betting process for customers in all 11 jurisdictions where they operate. By standardizing deposits, withdrawals, and login procedures across the entire WynnBET network, the app aims to provide a quicker and more seamless experience for users in each state.

The new product will offer an enhanced variety of sports betting markets and casino games, along with a “traveling wallet” for customers who have accounts in their home states.

The WynnBET promo code will be made accessible to existing users through the expansion of geolocation technology, while Wynn Rewards will be integrated into all customers’ interactions with the enhanced app.

A single login will be needed for all states where WynnBET operates, eliminating the need for multiple logins in different states.

Building on some momentum

Despite its reputation as one of the top sports betting apps, WynnBET has had difficulty gaining a significant market share in the states where it is currently available. However, the company is still performing well according to revenue reports, and with the launch of their new sports betting product, they are expected to see improvements in the future.

In May, WynnBET announced its quarterly revenue report, showing strong performance in Q1 compared to other top sportsbooks. Operating revenues increased to $1.42 billion, up from $953.3 million in Q1 2022.

In Q1, net incomes reached $12.3 million, a significant improvement from the $183.3 million net loss in Q1 of 2022. Adjusted earnings of $0.29 per share far exceeded analysts’ expectations of $0.01 per share for the quarter.

Wynn Interactive is looking to maintain their momentum, with all attention focused on the upcoming Q2 earnings report scheduled for later this week.

What’s next?

The newly launched WynnBET app will be available in Arizona, Colorado, Indiana, Louisiana, Tennessee, and Virginia with immediate effect. The company will closely monitor the performance in these states as it aims to increase its market presence.

The company will target Massachusetts, West Virginia, and New York, which are the largest markets in the country. There is no set timeframe for launching the new WynnBET app in these states, but it is likely to coincide with the start of the NFL season.

Is WynnBET poised to make a significant impact in the U.S. market with its enhanced platform? Only time will tell if they, or any other sports betting company, can compete with the longstanding dominance of FanDuel and DraftKings in the legal sports betting industry in the U.S.